Digital Strategies Director

Digital Strategies Director M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges. World Services is a specialty branch of M&C Saatchi Group, and we provide strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders. M&C Saatchi World Services US is seeking a strategic and forward-thinking Digital Strategies Director to lead the development and delivery of enterprise-wide digital experiences. This is a senior leadership role responsible for shaping and executing a cohesive digital strategy across multiple channels, including websites, content, social media, SEO, and events. ABOUT THE ROLE: This role drives digital modernisation initiatives and define long-term roadmaps that enhance user journeys and strengthen brand consistency. The Digital Strategies Director will oversee content planning and audience engagement, guide UX research and optimisation and ensure best practices across accessibility, compliance, and digital standards. This is a hybrid role; however, the ideal candidate will live in either the greater New York City area or the greater District of Columbia, Maryland, and Virginia (DMV) region. What you'll do: Oversee enterprise-wide digital strategy execution, covering UX, content, social media, SEO, digital outreach, events, and reporting. Direct modernization initiatives and long-term digital roadmap planning. Develop integrated digital experience frameworks across websites, platforms, campaigns, and user journeys. Lead multi-channel content alignment efforts, ensuring consistent messaging and brand governance. Provide high-level oversight of content planning, editorial calendars, and user engagement strategies. Guide UX research, testing, wireframing, prototyping, and customer journey optimization. Oversee SEO and search performance strategies, ensuring metadata, tagging, and structured content discipline. Direct enterprise social media strategy, content planning, audience segmentation, and performance tracking. Oversee event strategy, including digital promotion, live-event integration, and cross-channel amplification. Lead performance measurement and reporting, including KPIs, dashboards, insights, and executive summaries. Manage enterprise digital governance and ensure compliance with accessibility (508/WCAG), plain language, and digital policy standards. Provide senior-level direction for vendor coordination, cross-team collaboration, and stakeholder communication. Advise leadership on emerging trends, digital opportunities, and modernization initiatives. You’ll bring: Must hold an active Secret clearance, supported by a Tier 3 background investigation. Bachelor’s degree in Digital Strategy, Communications, Marketing, Information Science, or a related field. Proven experience in accounts with an emphasis on digital strategy, digital communications, or multi-channel experience leadership. Experience overseeing enterprise digital ecosystems including UX, content, social media, SEO, and analytics. Experience managing complex, multi-stakeholder digital initiatives in a large-scale environment. Experience developing digital governance, frameworks, and strategic roadmaps. Experience leading cross-functional digital teams and advising senior leadership. Deep understanding of UX principles, digital content strategy, structured content, and information architecture. Expertise in SEO, metadata, tagging, and digital analytics platforms. Strong understanding of social media ecosystem management and digital engagement tools. Knowledge of 508 accessibility and compliance for digital products. Experience in federal, DoD, or large enterprise digital operations. Familiarity with CMS platforms, CRM tools, and digital monitoring technologies. Experience with marketing automation, A/B testing, and data-driven optimization. Exceptional strategic planning and leadership capabilities. Strong communication and stakeholder engagement skills. Ability to manage complex digital ecosystems and cross-functional teams. Highly analytical with the ability to translate data into actionable insights. Strong organizational, prioritization, and governance discipline. Ability to guide digital modernization efforts and enterprise-level digital transformation. WHAT YOU GET We offer a competitive salary ($130,000-$160,000) and a benefits package designed to support your health, family life, financial wellbeing, and growth. Family & parental support 12 weeks’ full pay for Primary Carers and 6 weeks for Secondary Carers (after one year of service; return requirements apply for subsequent leave) Applies to birth, adoption, and surrogacy Up to 10 days’ paid fertility leave per year (5 per cycle) 2 days’ paid leave for new grandparents $2,500 annual interest-free parental loan $6,000 interest-free fertility treatment loan Healthcare & wellbeing Three medical plans (HSA at $0 cost; EPO 75% employer funded; PPO 65% employer funded) $0 employee-cost dental and vision 10 days’ health leave per year (mental and physical) 24/7 mental health support through Self Space Wellhub subscription Financial & practical support 401(k) match (3% after 3 months; 4% after 1 year) Pre-tax commuter benefits 10 days’ paid military leave Full pay for jury duty (state/city payments declined) Uber/taxi home after 9:30pm Time off & flexibility 23 days’ PTO (with 3 discretionary carryover days; CA/CO policies follow state mandate) 10 federal holidays, plus the day after Thanksgiving Option to swap 2 federal holidays (excluding Thanksgiving and the day after) Office closed between Christmas and New Year 10 days’ special emergency leave (including bereavement) 10 days’ volunteering leave (5 paid, 5 unpaid) Half-day for blood donation Work from anywhere for up to 2 weeks per year (subject to approval) Culture & development $300 annual cultural stimulation allowance (accrued monthly; available after 90 days) Weekly Thursday happy hour Mentorship and Buddy programmes ABOUT M+C SAATCHI WORLD SERVICES M&C Saatchi World Services is a specialist division of M+C Saatchi Group, the world’s largest independent communications network. Our specialists work in office hubs across six continents, grounding our global expertise in local nuance. We offer award-winning commercial communications capabilities, which are utilized by global organizations to address the world’s most complex problems across defence, development, diplomacy, homeland and national security, law and order, health, education, and the environment. We work with clients that want to help the hardest-to-reach, hardest-to-influence audiences. This includes a range of Western Government departments, such as DOS and USAID; partner governments, including the U.K. and Australia; and prominent IGOs/NGOs such as the U.N. We are a comms agency that works on behaviour change projects typically focused on issues related to Security, Defence and Stabilization. Whether it’s producing critically acclaimed feature films in Africa, to TV shows in the Middle East, to pop music videos in Asia, we have a record of leveraging creativity to access communities anywhere in the world. Group company M+C Saatchi World Services Role MD Americas Locations New York (WS), Washington DC Remote status Hybrid Yearly salary $130,000 - $160,000 Employment type Full-time New York (WS) Washington DC About M+C Saatchi Group M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity. Founded in 1995 Co-workers 2500+