Digital Product Owner, Adobe Target

Job Description You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement. The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway. Who We Are At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally. What You’ll Do Reporting to the Manager, Digital Experience, the Digital Product Owner, Personalization will help support delivery of FIC’s personalization and experimentation strategy and roadmap with Adobe Target platform or similar personalization technologies to help evolve Fidelity’s digital experience to better serve our customers. The individual will be responsible for advancing how we personalize, automate, and deliver exceptional digital-first experiences. As Product owner for personalization, you will shape the strategy, roadmap, and delivery of technologies and journeys that power customer-centric marketing/offers. As a key member of the Digital Experience team, the Digital Product Owner, Personalization will strive to continuously improve our Martech capabilities by deploying solutions that enhance the customer experience and grow the business across all digital channels, ultimately driving up customer engagement and revenue. This role provides strategic leadership and operational support for offerings to and optimization of marketing campaigns and the marketing tech stack. Own product roadmap, personalization and experimentation strategy, roadmap and delivery Lead and manage Target backlog, sharing updates on backlog items, implementations, and roadmap refinements. Set the overall strategy and vision for the personalization program within the organization, ensuring it aligns with core business objectives and the broader user experience (CX) strategy. Create, manage, and prioritize the product backlog for Adobe Target or similar personalization technologies activities (A/B testing, MVT, Experience Targeting, Automated Personalization, Recommendations). This involves breaking down large initiatives Enable real-time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target. Develop audience activation strategies for personalized experiences across web, mobile, and email. Maintaining a pipeline of innovation based on ongoing feedback, business needs and collaboration with all stakeholders for Adobe Target or similar personalization technologies Champion personalization at scale—driving adoption of machine learning and AI capabilities that create tailored, outcome-driven experiences for customers. Lead product success by managing risk, tracking product success metrics and effective cross team collaboration Setting and tracking product success metrics and being accountable for how and when product enhancements are released into production as Product Owner What We’re Looking For Completed University Degree (bachelor’s degree) in Marketing, Business, Arts, Math, IT/Engineering or equivalent work experience 3+ years’ experience in digital marketing, computer science, digital analytics, or digital customer experience (DCX). 2+ years working as a product owner, digital analytics, personalization lead 3+ years in large scale personalization and experimentation programs Working knowledge of Agile methodologies such as Scrum, Kanban, Lean, XP etc. Knowledge of Adobe analytics, Target or similar personalization technologies or Customer Journey Analytics Experience Strong understanding of mutual fund and ETF investment industry Certified Scrum Product Owner (CSPO) is required The Expertise You Bring Deep expertise within experimentation and personalization as a product owner Knowledge of experience design, including website usability, A/B testing, content presentation and mapping, and digital best practices Experience in digital Marketing, customer experience. Deep expertise in digital user experience and web development Experience defining and executing against program requirements Demonstrated comfort with data integrations and documenting systems/processes (Salesforce, Snowflake, databases, etc.) Exposure to data-driven personalization or recommendation systems Experience/ basic knowledge of Decibel, Medallia, Adobe Journey Optimizer, Salesforce, Snowflake and Marketo is an asset Awareness of risk, control, and compliance processes in regulated financial institutions Strong critical thinking and problem-solving skills Product strategy development driven by business goals, key metrics and outcomes Experience in user behavioral analytics tools and methodologies Excellent communication and leadership skills, both written and oral The ability to drive consensus amongst key stakeholders Leadership and presentation skills to passionately articulate product vision throughout the organization. Current work authorization for Canada is required for all openings. Total Rewards That Reflect Your Impact We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow. For this role, your total rewards include: Base Salary and Discretionary Performance Bonus : A competitive annual range of $123,000 to $146,000 , based on your experience and qualifications. RRSP Contribution : After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required. We’re proud to offer a compensation package that aligns with provincial pay transparency requirements . This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference. We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions. Some of the ways we’ll help you feel valued and supported as part of our team: Flexible working arrangements - 100% remote, hybrid, and in office options Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy Parental leave top-up to 100% of your salary for a period of 25 weeks Up to $650 for home office equipment Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice Diversity and inclusion programs, including an active network of Employee Resource Groups Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years. Fidelity Canada is an equal opportunity employer Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground. Accommodation during the application process Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected] . No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted. Why Work at Fidelity? We are proud to be recipients of the following: Awards • Canada's Top 100 Employers o Greater Toronto's Top Employers o Canada's Top Family-Friendly Employers o Canada's Top Employers for Young People • Great Place To Work® Certified o Best Workplaces for Inclusion o Best Workplaces for Mental Wellness o Best Workplaces for Today's Youth o Best Workplaces for Women o Best Workplaces in Financial Services & Insurance o Best Workplaces in Ontario o Best Workplaces with Most Trusted Executive Teams • LinkedIn Top Companies in Canada • Human Resource Director (HRD) - Best Place To Work o HRD - 5-Star Benefit Program o HRD - 5-Star Diversity & Inclusion Employer Designations • Canadian Compassionate Companies – Certified • Benefits Canada's Workplace Benefits Award - Future of Work Strategy • TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting • Canadian HR Reporter's Most Innovative HR Team