Digital Media Specialist

About us Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients. With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization. At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us We’re searching for a detail-oriented Digital Media Specialist to join our growing digital media team. This is an exciting opportunity to work across multi-channel campaigns, including Paid Search and Paid Social, supporting the delivery of effective paid digital campaigns for agency clients. You will be part of a multi-disciplinary team, working alongside strategy, content, and analytics functions. You will support campaign execution and optimization while gaining exposure to media strategy and planning across a range of global clients. Key Responsibilities Manage and optimise Paid Search and Paid Social campaigns across platforms such as Google, Bing, LinkedIn, Meta, Reddit, and X . Support media budget management and ensure campaigns are delivered in line with performance objectives. Assist in the creation of paid digital strategies and media plans, including research and use of industry tools. Own day-to-day campaign monitoring, optimization, and performance tracking. Use reporting tools to analyze campaign performance and identify actionable insights. Contribute client reports and campaign reviews with accurate data, analysis, and recommendations. Work collaboratively with internal teams across content, data, and organic search. Support the identification of opportunities across channels and networks to improve campaign performance. Stay up to date with digital media trends, platform updates, and best practices. Skills, Knowledge and Expertise 4+ years of experience managing Paid Search and/or Paid Social campaigns (Google Ads and paid social platforms). Understanding of campaign setup, including account structure, tracking, and reporting. Experience using reporting tools to monitor performance and derive insights. Strong analytical skills and attention to detail. Good verbal and written communication skills. Ability to collaborate with internal teams and contribute to client deliverables. Proficiency in Microsoft Office, particularly Excel for data analysis and reporting. Passion for digital marketing and willingness to learn and grow in the field. Fluent in English (written and verbal). Benefits Key aspects of being part of the Gravity Global community: 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success. 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential. 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success. 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence. 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off. 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme. 👨‍👩‍👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life. 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.