Digital Marketing Strategist

Digital Marketing Strategist

Location: Remote (100%)

A glimpse into who we are

People. One word that connects everything we do here at Showcare, both internally and externally. As a diverse group of individuals, we celebrate our differences and welcome fresh perspectives. We strive to provide each team member with an environment where they can discover and nurture their strengths and passions; after all, that’s where the shift from a job to a calling begins!

Our Showteam is a tight-knit tribe who always supports one another, no matter what. Our strength comes from our ability to collaborate and grow as a team. From client interactions to internal collaboration, we strive to build trusting relationships.

Our clients are associations, and we help them do what they do best: bring people together. We support them with event services and technologies, sponsorship solutions, and marketing programs that help their communities grow. We care wholeheartedly about the work we do and the people we do it with, and that shows up in how we operate every day.

Our Values

Our values are the behaviors we naturally embody when we’re at our best. They keep our people, ideas, and actions in harmony.

Be there for one another: Have a collaborative mindset and always be ready to support and lend a hand to others.

Help others evolve: Be generous with others and contribute to their personal and professional growth.

Be adaptable and resilient: Stay open to change and willing to adjust your path in order to overcome obstacles.

Bring your best, always: Bring your best skills and strengths to everything you do.

Be authentic: Embrace who you are and what you stand for and share your unique perspective.

Do what's right: Be honest, act with integrity and treat others with respect and fairness.

What our clients love about us is the personal approach we take in supporting and guiding them on their journey to create the best possible version of their event. We proudly become an extension of their team, always keeping their best interests at heart. In doing so, together we create the optimal experience for participants at all stages of an event lifecycle.

If you’re the kind of person who gets energized by owning the work end to end, who finds as much satisfaction in a well-structured campaign as in a strong client conversation, we’d love to meet you.

Intrigued?

We’re looking for a digital marketer who brings both execution and strategic thinking to the table. You’ll be running campaigns day to day, but you’ll also be expected to think beyond the task, understand the why behind the strategy, spot opportunities, and contribute ideas that move the needle for clients.

This isn’t a role for pure strategists, and it’s not a role for pure executors either. The right person is comfortable moving between a client brief and a Meta Ads Manager in the same day, and brings the curiosity to understand why the strategy is built the way it is.

You’ll be joining a small, focused team within Showcare’s growing marketing services practice. You’ll start by contributing across active client accounts and grow into full ownership as you get up to speed with our clients and processes.

Responsibilities

• Execute full-funnel digital campaigns for clients: Build, plan, create content, and execute omnichannel campaigns across LinkedIn, Meta, X, email, text, and call outreach aligned to client’s KPIs, events, membership, and sponsorship goals.
• Manage and optimize paid campaigns & budgets: Prepare and steward digital advertising budgets. Track ROI, ROAS, and KPIs weekly. Adjust targeting and spend to maximize performance.
• Leverage data platforms for insight and decision-making: Use GA4, HubSpot, and a Customer Data Platform (CDP) for full-funnel tracking. Develop weekly performance reports across all digital channels.
• Drive marketing automation & lifecycle strategy: Design, implement, adapt, and optimize automation workflows and lifecycle stage funnels to convert prospects, re-engage lapsed members, and increase visibility.
• Contribute to audience and market intelligence: Support research, data gathering, and analysis that informs campaign targeting, audience segmentation, and messaging decisions.
• Support client relationships and communication: Assist in client communication, campaign updates, and reporting. Over time, grow into a direct client-facing role as you build familiarity with accounts and processes.
• Monitor SEO/AEO, SEM, and web performance: Analyze web traffic metrics, monitor search performance, and recommend improvements to boost organic presence and digital visibility.
• Collaborate cross-functionally to produce assets: Brief and coordinate with graphic designers, developers, videographers, and vendors to execute campaigns with quality creative.
• Support Showcare’s own growth: Apply your skills internally. Lead generation, digital advertising, and brand campaigns that help Showcare grow alongside its clients.
• Stay on top of industry trends & emerging tactics: Continuously explore new targeting approaches (text campaigns, social sharing, call campaigns, etc.) and bring forward actionable recommendations.

Qualifications and Experience

• Familiarity with the association, membership, or events industry is an asset
• 3+ years of digital marketing experience, ideally in an agency or multi-client environment
• Hands-on experience managing paid social campaigns across Meta, LinkedIn, and X
• Proven ability to manage campaign budgets and report clearly on ROI and ROAS
• Proficiency with Google Tag Manager (GTM), including tag setup, triggers, and cross-domain tracking
• Working knowledge of GA4 for reporting, attribution, and funnel analysis
• Experience with marketing automation platforms
• Strong written communication skills and comfort in a client-facing lead role
• Ability to independently manage multiple campaigns and client projects simultaneously
• Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience
• Ability to travel to Canada and the United States occasionally for client events and conferences
• Professional-level English fluency required. Written communication must be polished and precise. French is an asset but not required.

Showcare would like to thank all applicants, however only those who qualify for an interview will be contacted.