Digital Marketing Specialist (Program & ABM Execution)

Descripción del puesto:

What are we looking for?

We are currently looking for a Digital Marketing Specialist to join our team in Madrid.

We are seeking a dynamic, detail-oriented professional with a strong execution mindset, who will play a key role in coordinating and driving end-to-end marketing programs and campaigns, ensuring their successful delivery across channels and stakeholders.

This role goes beyond campaign execution, acting as a Program & ABM (Account-Based Marketing) coordinator, ensuring alignment between marketing, sales, and content teams.

Your main responsibilities:

• Marketing Campaign Execution & Optimization:
  
  - Plan, execute and optimize digital marketing campaigns across multiple channels.
  - Monitor performance and provide data-driven insights.
  - Manage lead generation and nurturing processes.
  
• Program & ABM Coordination:
  
  - Coordinate end-to-end execution of marketing programs and ABM initiatives.
  - Track and manage activities using project tools (e.g. Asana).
  - Follow up on timelines and deliverables.
  
• Cross-functional Collaboration:
  
  - Coordinate with Content Writers, Digital Marketing CoE, Designers, and Events teams.
  - Align messaging with Sales and SMEs.
  
• Lead Management & Sales Alignment:
  
  - Track leads and ensure smooth marketing-sales handover.
  - Maintain visibility on campaign impact.
  
• Tools & Data Management:
  
  - Manage Salesforce and Pardot.
  - Provide reporting and analytics insights.
  
• Web & Event Support:
  
  - Maintain website content in collaboration with development teams.
  - Support events, webinars, and industry campaigns.
  
  

What we are looking for:

• Experience & Skills:
  
  - Experience in digital marketing, campaign management, and data analysis.
  - Hands-on experience with Salesforce, Pardot or similar tools.
  - Understanding of lead generation and marketing funnels.
  
• Competencies:
  
  - Strong organizational and coordination skills.
  - Ability to manage multiple initiatives.
  - Strong communication and stakeholder management skills.
  
• Languages:
  
  - English C1 (mandatory)
  - Spanish is a plus

Ofrecemos:

What we offer:

Work-Life Balance and Flexibility: Option to work in a hybrid setup, flexible schedules, and compressed Fridays.

• Training and Development: Personalized plan and training programs.
• Social Benefits: Meal vouchers, life insurance, telecommuting support.
• Flexible Compensation: Adapted to your needs (health insurance, childcare, training, among others).
• Relocation Package (if applicable): Financial support, guidance, visa sponsorship.
• Referral Program.
• Wellness Program: Nutrition, Physical, Mental. Discounts with Wellhub. Free psychological support service.
• Life at GFT: Smart offices, events, values awards, inspiring talks.
• International Corporate Culture.

At GFT we consider diversity as one of our main pillars and we foster an inclusive work environment based on cooperation and mutual respect. We offer equal opportunities for everyone regardless of race, cultural background, gender, age, sexual orientation, gender identity, disability or religious beliefs. GFT has drafted and registered an Equality Plan that outlines the measures to be taken with the aim of achieving equal treatment and opportunities between women and men within the company, and eliminating, if present, discrimination based on gender.

Join our Global Team!