Digital Marketing Specialist

Pendergrass, GA Full Time Mid Level About This Role La Vaquita Flea Market is the largest weekly gathering of Hispanic families in Northeast Georgia. 35,000 visitors every weekend, 800-plus vendor booths, and a community that treats this place like home. We need someone who can carry that energy across every screen our audience touches. This is a hands-on digital execution seat, not a strategy-only seat. You will own our content engine, our paid media, our reputation surface, and our website, and you will be measured on what those channels deliver. Your Spanish fluency will keep our content reading native instead of translated, and your sales-driven instincts will tie every channel back to traffic and repeat visits. You will walk into a contractor bench supporting content production during ramp and a Director who sets brand and creative direction and hands you the channels to run. We have the direction. We need someone who can execute it. What You Will Do Content and Social (Primary Focus) You will plan and run the content calendar across Meta, Instagram, TikTok, and emerging channels. You will direct the supporting contractor team (reels editor, on-site capture, photo editing), coordinate capture on a live, high-traffic floor, and bring production in-house where it makes sense. You will keep cadence consistent and culturally authentic in both English and Spanish. Paid Media You will build and optimize paid campaigns, primarily Google Performance Max, to drive measurable traffic. You will own the budget, the targeting, and the reporting, and you will tie spend back to results every week. Website and Reputation You will own the ongoing management of the website, including the targeting and measurement infrastructure underneath it. You will own the Google review response cadence and the public-facing review surface, keeping responses timely and on-brand. Analytics and Reporting You will own the marketing scorecard, report weekly, and translate channel data into the next week's priorities. You will operate in GA4 and your channel platforms daily, not check in occasionally. Cross-Department Coordination You will partner with our Leasing & Brand Manager to promote events and new vendors across channels, and with our Director on brand and creative direction. Your lane is the digital channels and the measurement underneath them. We keep those lines clean on purpose so you can go deep on execution. What You Bring Must Have Fluent in English and Spanish, spoken and written. Our audience is Spanish-first and our content has to read native, not translated. 1-2 years running digital marketing across content, paid, and web, with direct ownership of results. Hands-on with Google Ads and Performance Max, Meta and Instagram publishing, a web CMS (Webflow a plus), GA4, and review management tools. Fluent with AI tools for content production. You use them to move faster, not to replace the voice. Available to work weekends. Saturday and Sunday are our primary operating days and where the content lives, so weekend presence is part of this role. Nice to Have Experience directing contractors or freelancers (editors, capture, community management) and holding them to briefs and deadlines. A project you personally drove to completion, marketing or otherwise, where you owned the outcome end to end. Experience marketing to Latino or Hispanic audiences. Video-first content background: short-form reels, capture, edit direction. Familiarity with a weekend-driven retail or events business. What We Offer Salary $48,000 - $58,000 base, commensurate with experience Schedule Hybrid. Three days on-site including weekends, two days remote during the week Performance Bonuses Tied to channel performance and traffic targets. Not tenure. Benefits Health, dental, and vision insurance Retirement 401(k) and defined benefit plan Time Off Generous PTO and paid holidays Impact Your work directly shapes how thousands of families discover and return to La Vaquita every weekend About La Vaquita Flea Market La Vaquita is more than a flea market. We are a weekend destination and community gathering place for Hispanic families across Northeast Georgia. Nearly 900 indoor booths, 400-plus vendors, a full food court, live entertainment, and six flagship cultural events per year. We draw 35,000 visitors every weekend from Jefferson, Gainesville, Commerce, Winder, and beyond. We are an equal opportunity employer and welcome applicants of all backgrounds. Somos un empleador que ofrece igualdad de oportunidades y damos la bienvenida a solicitantes de todos los origenes. There is no such thing as a perfect candidate. If this role excites you and you meet most of the qualifications, we encourage you to apply.