About this role
The Digital Marketing Specialist works with the rest of the Marketing team to curate and manage digital content for the company while monitoring and expanding the company’s brand via digital platforms. They are responsible for researching, strategizing, and managing the digital media experience and the journey of both prospects and clients. Ownership includes pay-per-click campaigns, keyword research, and webpage optimization (SEO). Responsibilities Use Google Analytics, Google Ads, and other relevant digital marketing tools Own and optimize online ad campaigns, including Google Ads, Bing Ads, and any future advertising campaigns and platforms Keyword research, including competitor research to identify keyword gaps Ad copy optimization Develop and implement search engine optimization (SEO) and pay-per-click (PPC) strategies Analyze and report on campaign metrics, including clicks, impressions, conversion rates Analyze the company’s digital presence (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies Research and stay up-to-date on online advertisement trends Devise new ways of driving traffic to the company website(s) Coordinate digital marketing efforts with other departments and team