Digital Marketing Specialist

Natech Banking Solutions is a leading European fintech company with nearly 20 years of experience in developing advanced banking systems for major financial institutions. Headquartered in Ioannina, with offices in Athens, Switzerland, and Germany, Natech is at the forefront of digital banking innovation. Our comprehensive product suite includes core banking systems and digital engagement tools, enabling financial institutions to deliver exceptional service. In partnership with Piraeus Bank, we are also developing Snappi, Greece’s first digital-only bank. That's where you come in. We are looking for a Digital Marketing Specialist to strengthen our digital presence and support the execution of high-impact marketing initiatives. This role requires a hands-on digital marketer with a strong understanding of website management, SEO, social media, and performance optimization. As a Digital Marketing Specialist, you will be responsible for managing and optimizing our digital channels, ensuring strong inbound performance, and contributing to demand generation efforts. You will work closely with cross-functional teams, including product, sales, and design, to ensure consistency in messaging and alignment with business objectives. The ideal candidate is data-driven, detail-oriented, and comfortable working across multiple digital platforms. You should have a strong understanding of digital trends, including evolving AI-driven search, and be able to translate insights into actionable improvements. This is a high-impact role with clear ownership and the opportunity to directly influence Natech’s digital growth and brand visibility. If you are passionate about digital marketing, performance optimization, and continuous improvement, we'd love for you to apply. Responsibilities: Manage and continuously optimize the company website to ensure strong performance, user experience, and conversion rates Develop and execute SEO strategies using SEMrush, covering on-page, technical, and content optimization to improve organic visibility and search rankings Support and implement initiatives to enhance visibility in AI-driven and generative search environments Plan, create, and publish social media content across platforms, keeping channels active and on-brand Monitor and optimize digital campaigns and inbound funnels to drive engagement and lead generation Analyze website, SEO, and social media performance using analytics tools and provide actionable insights Collaborate with internal teams to align digital content with product, brand, and campaign priorities Ensure consistency in digital presence, messaging, and brand voice across all channels Stay up to date with digital marketing trends, tools, and best practices Bachelor’s degree in Marketing, Business, or a related field 3–5 years of experience in digital marketing or similar roles Experience in B2B, SaaS, or tech environments is preferred Strong understanding of SEO, website optimization, and social media management Experience with analytics tools (e.g. Google Analytics, Search Console) Familiarity with CMS platforms and basic technical SEO principles Understanding of performance marketing and inbound marketing concepts Experience with AI-driven search and digital trends Strong analytical skills with a data-driven mindset Excellent communication and collaboration skills Fluency in English (written and spoken) Ability to manage multiple projects and deadlines Attention to detail and a proactive, hands-on approach Join a motivated team that values respect, support, and joy of life and enjoy…. Competitive remuneration package based on seniority. Stock Options Plan. Private Health and Life insurance fully sponsored by the company. Private Pension Scheme for the employee fully sponsored by the company. Meal allowance. Participation to the Company’s annual bonus scheme. Free Benefits according to the local labor law (e.g., social security, leave of absence). Participation in impactful international projects from both technological and business aspects. Work-life balance initiatives, including a hybrid/ remote model, time schedule flexibility, and support for healthy habits. Opportunities for professional and personal development through activities, training, events, conferences, both in Greece and abroad. Onboarding support from a dedicated Buddy. Diversity, Equality, Inclusion, Belonging We are an equal opportunity employer with a commitment of providing a work environment that respects the dignity and worth of everyone. We recognize and value the benefits and strengths that diversity brings to our employees, and we thrive in an environment that encourages respect and trust. We welcome and celebrate each unique characteristic a person holds (including, disability, gender identity or expression). Learn how we deal with GDPR Compliance Take a look at our Careers Page and learn more about our work environment!