Digital Marketing Specialist

Digital Marketing Specialist Help Optical Brands Shine Online with Creative, Targeted Campaigns Remote (South Africa) | UK Hours | R20,000–R26,000 per month About Our Client A boutique digital marketing agency based in London, specialising in supporting opticians and optometrists with growing their digital presence. The team operates in a fast-paced, creative, and supportive environment built on authentic connection, growth, and intellectual honesty. The Role: Digital Marketing Specialist This role is for a creative, detail-oriented digital marketer with a passion for social media and brand storytelling. You'll manage content and campaigns across multiple platforms, ensuring each clients brand stands out. You'll work closely with a UK-based team to deliver engaging, on-brand messaging that drives visibility and engagement within the optical sector. Key Responsibilities Minimum 1–2 years' experience in digital marketing or social media management Create and schedule content across Facebook, Instagram, and Google Business Profile Write SEO-optimised, platform-specific copy in British English Ensure all visual content meets 1080 x 1350 formatting standards Manage community interactions with empathy and professionalism Follow specific brand guidelines, including tone and tailored hashtag use Collaborate with the UK team to align on campaign goals and execution Remain available for up to three short check-ins per day during UK hours About You 1–2 years of relevant experience in social media or digital marketing Outstanding written English with a strong grasp of British grammar and tone Detail-driven with excellent formatting and proofreading skills Confident using social media scheduling and content tools Positive, proactive, and open to learning from challenges Strong communicator who works well with remote teams Reliable internet connection, webcam, and microphone Interest in or willingness to learn about the optical industry