Digital Marketing Specialist

About us: BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others. We’re looking for a Digital Marketing Specialist to support and grow our User Acquisition team. You’ll work on a global product with a strong team and unique expertise. Your impact: Developing Paid Social channels. Implementing marketing strategies to acquire new users. Setting up tasks for designers to produce the advertisements. Monitor campaigns and channel performance. Conduct A/B tests for campaigns and ad creatives. Work closely with analytic and creative teams to define various approaches for advertising campaigns. About you: At least 2 years of experience in Performance Marketing. Understanding of the general principles of attracting customers and experience of working with Meta primarily. Experience with TikTok campaigns is a plus. Experience with managing budgets, reporting on results and predicting the future impact on business processes. Upper-Intermediate English. The most important thing is your mindset and desire to generate ideas, come up with solutions to given tasks. Will be a plus: Google/Meta Ads Certification. Experience with budgets 50K monthly. Experience running A/B tests and optimizing campaigns through experimentation. Recent UAM experience. What you get at BetterMe: A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident. Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours. Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades. Flexible work format. Choose what works best for you — office, remote, or hybrid. Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together . Online: regular online workouts, partner discounts, and free access to our products. Health insurance & corporate doctor. Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture. Support for sports events. We cover entry fees and encourage the team to compete and participate together. Modern equipment. We provide new hardware and everything you need for productive work. Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations. An ambitious environment that gets recognized. Over the past two years, the BetterMe team has doubled in size, and we were named among Forbes’ Top 10 Best Places to Work in 2026. Find more about us on social media platforms: Instagram , LinkedIn .