Digital Marketing Specialist

Main Job Purpose: To execute and manage organic social media activities by handling content scheduling, community engagement, and performance reporting. This role supports the overall digital marketing and social media strategy through timely and engaging content, active platform management, and continuous collaboration with internal and external teams to drive digital growth and engagement. Accountability: Schedule and publish content across all active social media platforms in alignment with the approved content calendar. Track and analyze social media performance metrics; prepare regular reports highlighting content effectiveness, engagement trends, and areas for improvement. Coordinate with creative and paid media teams to ensure social media activities are integrated with broader digital marketing campaigns. Stay up to date with social media trends, platform updates, and competitor activity; recommend innovative content ideas to enhance user engagement. Support influencer and brand collaboration activities by coordinating content deliverables and ensuring alignment with campaign goals. Submit briefs for social media visuals or short-form videos to the creative team or agency, ensuring content is aligned with objectives. Maintain platform hygiene (e.g., updating bios, links, pinning posts, tagging products where applicable). Monitor influencer-generated content and ensure timely delivery and tagging Use best practices in captions, hashtags, and tagging to improve visibility and engagement. Work Environment: