Digital Marketing Specialist

🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote Full-Time | Remote | U.S. Business Hours 💼 About the Role We’re hiring a hands-on Digital Marketing Specialist to manage and optimize campaigns across paid advertising, SEO, and social media channels. This is an execution-focused role built for someone who enjoys: ✅ optimizing Google Ads campaigns ✅ improving SEO performance ✅ growing social engagement ✅ analyzing marketing data ✅ scaling lead generation and conversions You’ll work directly on: Google Ads campaigns SEO optimization social media management performance tracking and reporting campaign testing and optimization If you enjoy improving: CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit. 🔥 What You’ll Own Google Ads & Paid Search (Primary Focus) Build, manage, and optimize Google Ads campaigns across: Search Display Remarketing Performance Max (PMax) Conduct: keyword research audience targeting campaign structuring Write and test high-performing: headlines ad copy CTAs Optimize: CPC CTR CPA conversions ROAS Manage: budgets bidding strategies campaign scaling Identify and execute ongoing performance improvements SEO & Organic Growth Conduct keyword research using: SEMrush Ahrefs Google Search Console Optimize: metadata page titles headings internal linking on-page SEO Support: technical SEO improvements content optimization organic growth initiatives Track: rankings traffic keyword opportunities Identify content gaps and growth opportunities Social Media Management & Engagement Manage engagement across: Instagram Facebook LinkedIn Respond to: comments DMs audience interactions Support: content scheduling captions post optimization Monitor: engagement metrics follower growth audience activity Collaborate on content and campaign execution Reporting & Analytics Monitor marketing performance across: paid ads SEO social media Analyze data using: Google Analytics 4 (GA4) Google Ads Meta insights SEO tools Prepare: performance reports optimization recommendations campaign summaries Maintain organized documentation of: updates testing campaign changes 💻 Requirements Core Requirements 3+ years of hands-on experience managing: Google Ads campaigns SEO initiatives social media channels Strong understanding of: PPC SEO digital marketing analytics Experience with: Google Ads Google Analytics 4 (GA4) SEMrush Ahrefs Meta platforms Strong understanding of: CPC CTR CPA conversions ROAS Strong written communication and copywriting skills Ability to work independently in a remote environment ⭐ Nice to Have Experience managing multiple client accounts Background in: SaaS e-commerce B2B marketing Experience with: A/B testing landing page optimization conversion rate optimization Familiarity with: content marketing marketing automation tools email marketing workflows 🧠 What Makes You a Strong Fit You enjoy optimizing campaigns and improving performance metrics You combine analytical thinking with execution You proactively identify opportunities for growth You understand both paid and organic marketing channels You care about measurable business outcomes You are organized, detail-oriented, and data-driven You thrive in fast-moving digital marketing environments 📅 What a Typical Day Looks Like Review campaign dashboards and performance metrics Optimize Google Ads campaigns and bidding strategies Respond to social media engagement and monitor activity Update SEO content and keyword targeting Analyze traffic, conversions, and campaign performance Prepare reports and optimization recommendations Test new ad copy, creatives, and audience segments In short: You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels. 📊 Key Metrics for Success (KPIs) Improved: CTR CPC CPA ROAS Growth in: social engagement audience activity organic traffic Improved keyword rankings and SEO visibility Accurate and actionable reporting Consistent campaign optimization and performance improvements 🌟 Why This Role Stands Out Strong ownership across: Google Ads SEO social media Hands-on execution role with measurable impact Opportunity to work across multiple growth channels Performance-focused environment with room for advancement Exposure to modern digital marketing tools and strategies Growth opportunities into: Performance Marketing Manager Growth Marketing Lead Paid Media Specialist 🧪 Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding 👉 Apply Now If you: enjoy optimizing digital campaigns understand SEO and paid advertising love improving performance metrics thrive in execution-focused marketing environments this role is a strong fit for you.