Digital Marketing & SEO Specialist - Freelance, Remote

About the Client Our client is a US-based boutique e-commerce brand specializing in premium home furnishings and curated European-made decor, including woven Belgian tapestries and luxury cushions. With a strong focus on craftsmanship, timeless design, and storytelling through high-quality products, they are dedicated to delivering distinctive pieces that elevate living spaces. The team is lean, professional, and committed to long-term growth, maintaining high standards across every aspect of the business. Why does this role exist? This role exists to accelerate growth across organic search, paid campaigns, and social media by turning a premium, artisan product line into compelling digital content that drives qualified traffic and conversions. The company needs a hands-on specialist who can own SEO end-to-end while running daily multi-platform social publishing and launching an influencer program. The objective is to expand brand awareness in the home furnishings niche and sustain consistent, measurable online sales growth. The Impact you’ll make SEO (Organic + Paid) Plan and execute both organic SEO and paid search initiatives to increase qualified traffic and conversions. Conduct keyword research, on-page optimization, internal linking, and basic technical SEO hygiene. Build and manage content briefs aligned to product specifications and category themes. Social Media Management Publish daily posts on Facebook, Instagram, Pinterest, and X (Twitter); explore and test TikTok. Create carousels, captions, reels/short-form videos, and engaging product-led content. Maintain a consistent content calendar and community engagement aligned with brand voice. Influencer Marketing Identify and outreach to potential influencers aligned with the home decor audience. Coordinate partnerships, including product seeding and potential store/warehouse or virtual visits. Negotiate deliverables, timelines, and fees; track outcomes and content usage. Brand Storytelling for Home Furnishings Translate product specifications and design stories into clear, inspiring social and SEO content. Adapt quickly to the home furnishings industry environment and seasonal trends. Uphold high professional standards to ensure error-free, on-brand execution. Analytics and Optimization Track SEO, paid, and social performance; report weekly wins, learnings, and next steps. Test creatives, captions, hashtags, and posting schedules to improve reach and engagement. Recommend data-driven optimizations to improve ROI across channels. Skills, Knowledge and Expertise Required: Proven SEO specialist experience managing both organic SEO and paid search campaigns. Hands-on social media management across Facebook, Instagram, Pinterest, and X (Twitter), with experience creating carousels and reels; willingness to explore TikTok. Demonstrated influencer outreach, coordination, and negotiation experience. Strong English copywriting and content creation skills with high attention to detail and error-free delivery. Your superpowers are... Technical: On-page SEO, keyword research, basic technical SEO; content briefing; paid search fundamentals; social content creation (carousels, reels), light video editing; Canva/creative tools; platform publishing (Meta Business Suite, Pinterest); basic analytics and reporting. Soft skills: Reliable, quick learner, highly professional standards, independent worker with minimal supervision, adaptable to new specifications and the home furnishings niche, strong communicator, long-term mindset, low-drama, solution-oriented. WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS Headset with an extended mic that has noise cancellation and a webcam Back-up computer and internet connection Quiet, dedicated workspace at home You should apply if... You’re a self-starter who can own SEO, social, and influencer initiatives end-to-end with minimal hand-holding. You’re reliable, detail-obsessed, and take pride in error-free work and meeting daily posting cadences. You love turning product specs and heritage craftsmanship into engaging stories that resonate with design-minded shoppers. You want a long-term role with a boutique brand and are comfortable balancing strategy with hands-on execution. What to expect... Work Setup: Remote position Must have a reliable internet connection and a quiet workspace Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: 40 hours per week Monday–Friday, 9:00 am–5:00 pm Pacific Standard Time Compensation: $7 per hour No benefits package included Benefits