Digital Marketing Manger

We are looking for an experienced and versatile digital marketer who's eager to do this and more. We're looking for a Marketing professional to scale and drive growth across business verticals. You will work directly with multiple stakeholders, including executive leadership, product leadership, and data analyst teams. In this role, you will impact the business by exploring new opportunities, identifying experiments, analyzing complex scaling challenges, and formulating structure and framework for existing operations. We're looking for future leaders who think critically, test, learn from mistakes, and adapt quickly. This position offers high visibility to senior management and other departments within the company. In this role, you will get to: Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to\ finish, leveraging internal support and driving collaboration. Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics. Job duties description Develop and implement digital marketing strategies to achieve our business goals. Oversee all digital marketing channels (e.g., website, blogs, emails, social media, and SEO/SEM). Manage and optimize content across digital platforms to ensure high levels of web traffic and customer engagement. Conduct market research to find answers about consumer requirements, habits, and trends. Coordinate with sales, design, and content teams to optimize customer experience and ensure brand consistency. Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Additional comments or request Proven experience as a Digital Marketing Manager or similar role. Excellent understanding of digital marketing concepts, best practices, and SEO/SEM. Knowledge of web analytics tools (e.g., Google Analytics). Skills and experience in creative content writing and digital design. Ability to multi-task, prioritize, and manage time effectively at our company, Marketing is about understanding people and building awareness of how our products and services can satisfy their needs. Educational Background: Bachelor's degree in business, Experience in Digital Marketing 10+ years Work Experience: 4+ years of relevant work experience across Marketing, Consulting, Tech, Startup, or other relevant industries.