Digital Marketing Manager, VisualCron

Mission — Why We Need You Reporting to the Head of VisualCron, the Digital Marketing Manager owns the acquisition funnel for VisualCron, a Windows-based, on-premises automation and task scheduling platform used by thousands of IT, DevOps, and operations teams worldwide. VisualCron operates on a product-led growth motion — prospective customers discover the product, download a free trial, install it locally, and purchase a license independently, with minimal sales involvement. This critical role leads our acquisition marketing, website design, trial program, and purchase conversion, ensuring that every digital touchpoint effectively attracts, engages, and converts technical evaluators into paying customers. Along the way, you will coordinate with our product and engineering teams, customer support, and external agency partners. Objectives - The Problems You'll Solve As a Digital Marketing Manager at VisualCron, you will own the engine that turns awareness into revenue, building and optimizing the paid and organic programs that bring IT professionals, sysadmins, DevOps engineers, and operations teams to our platform and move them from free trial to paid license. The core challenge is a nuanced one: our buyers are technical evaluators who install, test, and validate software independently, and reaching them requires campaigns that speak their language across various channels without losing the precision that a technical audience demands. You will be responsible for driving measurable new customer acquisition, improving trial-to-purchase conversion rates, and scaling marketing programs across multiple channels, all within the distinct constraints of a product-led, self-serve software licensing model. Success here means bridging the gap between a technical audience that discovers and evaluates VisualCron on their own terms and the commercial outcomes that grow our customer base. Alongside these business outcomes, you will be held to a clear set of marketing KPIs spanning traffic growth, paid channel efficiency, trial volume, conversion rates, and others that make your impact visible and progress measurable at each stage of the funnel. How You'll Get There In your first month: Onboard and gain a full understanding of the VisualCron product, its capabilities, key automations, and technical buyer personas. Map the current trial-to-activation journey, identifying friction points from download through installation and initial job creation. Assess performance of the current digital acquisition and conversion motion (traffic, trial conversion, install success rate, buying experience), and identify near-term improvement opportunities across channels. Establish relationships across the Head of VisualCron, Product, Sales, Customer Success, and Support: the key partners you’ll rely on to improve every stage of the acquisition and conversion funnel. In your first 3 months… Prioritize and execute the most impactful actions to improve trial conversion, feature discovery, technical onboarding, and purchase readiness. Develop and own the integrated digital marketing strategy for VisualCron, spanning SEO, paid media, retargeting, and email nurture. Plan and execute performance marketing campaigns across paid search and paid social channels. Partner with the team managing the website to strengthen and scale VisualCron.com—improving navigation, trial clarity, download flow, and technical content depth. Implement analytics to monitor the full journey from traffic to download to install to activation then purchase. In your first 6 months… Build a 12-month roadmap for VisualCron’s digital acquisition engine with milestones across trial volume, conversion rate improvement, channel expansion, and new customer growth. Build and manage pre-purchase email nurture programs that guide trial users through activation milestones, surface relevant use cases, and accelerate free-to-paid conversion. Conduct and maintain ongoing SEO strategy. Collaborate with Customer Success to identify early user blockers and translate them into marketing, content, and UX improvements. Competencies — What We’re Looking For Acquisition & Conversion Ownership: You have proven experience driving new customer acquisition and trial-to-purchase conversion for a technical software product, with direct accountability for traffic growth, trial volume, and new account creation. Technical Buyer Expertise: You have a deep understanding of how IT professionals, sysadmins, DevOps engineers, and automation engineers discover, evaluate, and purchase on-premise tools through self-serve trial and independent technical validation. Data-Driven: You use data to diagnose funnel issues, uncover hidden trends, validate hypotheses, and continuously optimize. Cross-Functional Collaborator: You have excellent cross-functional collaboration skills, with the ability to work effectively alongside Product and Sales to align messaging, surface insights, and drive outcomes. Creative Thinker: You demonstrate that you have found creative marketing solutions within a limited budget envelope. Reliable: You deliver on commitments, thrive in changing environments, and uphold high accountability for yourself and cross-functional partners. What’s In It For You? At Continuous, we practice what we preach — our total rewards reflect our commitment to our people: A remote-first environment – Work from wherever you thrive in the contiguous U.S. Everything you need to succeed – Mac or Dell laptop, $100/month connectivity stipend, monitors, and a $250 setup allowance Comprehensive health coverage – 100% company-paid medical, dental, and vision for you and your family, plus $1,800 annual HSA contribution Financial protection – 100% company-paid LTD, AD&D, and life insurance True flexibility – Flexible PTO and working hours that respect your life outside of work Time to recharge – 11 paid holidays plus two Wellness Days Investment in your growth – $1,000 annual professional development stipend How We Work — Our Core Values Be Kind — We are kind and helpful. We care and act with empathy. We take care of ourselves, each other, and our customers. We understand boundaries. We believe clear is kind. We exhibit healthy behaviors and are self-aware. Be Authentic — We are genuine. We are real. No pretenses. We know ourselves and celebrate our differences of thoughts, ideas, and skills. We show our true self — our whole self — every day. We unlock our teams’ potential by unlocking our own and each other’s potential. There is only one you and we want to see YOU every day. Be Collaborative — We unite for a common cause. We are in pursuit of the best idea — not our own idea. As a remote company, we must collaborate and communicate to make a difference — an impact. We do this for our teams and for our customers. Be Determined — Giving up is not in our nature. We are smart people who solve tough problems. We have a bias toward action. We strive for great outcomes. We achieve our goals. We deliver success for customers, ourselves, and each other. Work Environment and Physical Requirements This is a remote position performed primarily in a home office setting. The role involves extended computer use and virtual collaboration. EEO/AAP Statement Unisoft International, Inc. dba Continuous is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. If you require a reasonable accommodation, contact 281-348-9606 or [email protected]. Security Notice: Continuous will never ask for money or payment during hiring. If someone claiming to represent us requests payment, it is a scam.