Digital Marketing Manager - SEO

Build your future with Sovos If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape. At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities. Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we! Don't worry if you don't check all the boxes – apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here. The Work You’ll Do: Digital Marketing Manager - SEO INTRODUCTION We are seeking a dynamic, highly skilled SEO Manager to join our team at Sovos. In this role, you will lead the development and execution of comprehensive search engine optimisation strategies — spanning traditional SEO, Answer Engine Optimisation (AEO), and AI-driven search to drive organic traffic and strengthen our online presence. You will oversee on-page and off-page SEO, keyword strategy, link building, technical performance, and web analytics. As search engines increasingly integrate AI-powered results, generative answers, and voice-driven responses, your expertise will be instrumental in ensuring Sovos remains discoverable and authoritative across all modern search surfaces. If you thrive at the intersection of data, content, and emerging technology, we would love to hear from you. OBJECTIVES OF THIS ROLE Develop and execute comprehensive SEO strategies including traditional search, AEO, and AI-native search optimisation aligned with business objectives. Monitor and analyse website performance using SEO tools and analytics platforms, delivering regular reports with actionable recommendations. Collaborate with content creators and digital marketing teams to produce high-quality, keyword-rich content optimised for both traditional SERPs and AI-generated answer surfaces. Optimise content to appear in featured snippets, People Also Ask (PAA) boxes, AI Overviews (SGE), and voice search results. Execute link-building activities to secure quality backlinks from reputable, authoritative sources. Work closely with cross-functional teams — content, design, and product — to ensure optimal content performance across all channels. Integrate SEO with broader digital marketing initiatives to deliver cohesive, measurable campaigns. YOUR TASKS Conduct thorough keyword research and SEO analysis, including question-based and conversational query mapping for AEO and voice search. Develop and implement on-page and off-page SEO strategies to improve website visibility, SERP rankings, and AI-answer inclusion. Optimise website content, meta tags, headers, structured data (Schema.org), and URLs to enhance search engine crawlability and increase eligibility for rich results. Structure content to directly answer user queries leveraging FAQ schema, how-to schema, and clear, concise answer blocks to maximise presence in AI Overviews and featured snippets. Implement and maintain structured data markup to ensure Sovos content is machine-readable and eligible for knowledge panels, entity recognition, and LLM training signals. Monitor Sovos brand and content visibility across AI-powered search tools such as Google SGE, Bing Copilot, Perplexity, and ChatGPT search, identifying gaps and opportunities. Identify and resolve technical SEO issues; collaborate with web development on performance, crawlability, and Core Web Vitals. Conduct SEO audits, competitive analysis, and benchmarking, including AEO gap analysis against competitors. Track and analyse website traffic, user behaviour, and conversion rates to assess strategy effectiveness and drive data-informed decisions. Stay current with emerging SEO, AEO, and AI search trends including developments in LLMs, generative AI search, and conversational interfaces and apply learnings proactively. Skills and Competencies: Bachelor's or Master's degree. Relevant SEO certifications (e.g., Google, HubSpot, Semrush). 6+ years of experience in an SEO Manager or equivalent SEO-focused role. Deep knowledge of SEO best practices, search engine algorithms, and digital marketing trends, with a strong understanding of the Indian search landscape. Proficiency with SEO and analytics tools: Google Search Console, SEMrush, Google Keyword Planner, Google Analytics, and Screaming Frog. Hands-on experience with structured data (Schema.org markup) and rich results optimisation. Working knowledge of how AI-powered search engines (Google SGE, Bing Copilot, Perplexity) surface answers, and strategies to optimise content for these environments. Familiarity with AEO techniques: question-intent targeting, answer-box optimisation, entity-based SEO, and knowledge graph visibility. Experience with A/B testing, local SEO, and Google My Business optimisation. Strong analytical skills with the ability to translate data into actionable SEO strategies. Excellent communication skills to collaborate effectively with cross-functional stakeholders Globally. PREFERRED SKILLS & QUALIFICATIONS Familiarity with AI content workflows understanding how LLMs consume, rank, and cite web content, and how to optimise for citation in generative AI responses. Experience monitoring brand and content mentions across AI-driven platforms (ChatGPT, Perplexity, Gemini) and building strategies to improve AI-surface visibility. Knowledge of technical SEO, including Core Web Vitals, page speed optimisation, and mobile-first indexing. Familiarity with social media marketing and its influence on SEO signals and content amplification. Experience with conversion rate optimisation (CRO) and its interplay with organic traffic strategy. Strong project management skills to manage multiple SEO initiatives simultaneously. Detail-oriented with strong organisational skills and experience working in fast-paced, cross-functional environments. What Sovos Offers You Hybrid work model: 3 days per week in our Navi Mumbai (Airoli) office, with remote flexibility Global exposure and opportunity to shape a newly acquired entity’s growth journey Bi‑Weekly Meeting‑Free Days Mentoring programs and career development opportunities Globally recognized training and development programs Comprehensive health benefits and insurance coverage Collaborative environment with modern tools and technologies Our Recruitment Process We believe in a transparent and comprehensive hiring process. Here's what to expect: Stage 1: CCAT (Criteria Cognitive Aptitude Test) and EPP (Employee Personality Profile) Assessment Stage 2: Automated Video Interview Stage 3: Department Interview with Hiring Manager and/or team Stage 4: Final Interview Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work. Company Background Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos' cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes. More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter.