Digital Marketing Manager

What you´ll do 1. Lead the end‑to‑end digital marketing strategy, from awareness to conversion • Develop annual and quarterly digital marketing strategies covering awareness, traffic, and conversion • Build full‑funnel planning across upper‑funnel exposure, mid‑funnel engagement, and lower‑funnel performance • Design digital initiatives to expand brand visibility across marketplaces (Amazon, Rakuten, Yahoo) • Drive awareness growth by leveraging marketplace assets such as Brand Pages, Storefront features, category placements, and seasonal content • Allocate and optimize budget across Amazon Ads, RPP, Yahoo Ads, Meta, TikTok, and other digital channels • Identify digital trends, demand shifts, and category opportunities using search, platform, and competitor insights 2. Strengthen top‑funnel awareness with Brand Marketing • Align EC messaging with overall brand campaign strategy • Ensure consistency between brand assets and marketplace executions (ads, PDPs, landing pages) • Monitor brand search, CTR, and upper‑funnel KPIs to measure brand impact • Connect brand activities to measurable marketplace results • Leverage Brand Pages on Amazon, Rakuten, and Yahoo to expand brand presence and drive product discovery • Plan and execute Brand Page enhancements—visual storytelling, content refreshes, navigation improvements • Ensure seasonal, campaign, and portfolio narratives are reflected consistently across all Brand Pages 3. Drive performance marketing and conversion optimization • Lead marketplace advertising strategies across Amazon, Rakuten, and Yahoo • Improve ROAS, CVR, CPC, and CPA through continuous optimization and A/B testing • Ensure alignment between ad messaging and landing/PDP experiences in collaboration with Customer Experience • Run A/B tests on creatives, messaging, landing pages, and conversion paths 4. Manage paid social channels and Customer Review–driven initiatives • Oversee Meta, TikTok, X, and other paid social channels supporting traffic and new customer acquisition co-working with local/regional Brand Marketing team • Optimize audience targeting, creatives, and bidding strategies to maximize EC growth • Integrate social insights and search trends into cross‑channel planning • Partner with Brand Marketing on social‑led EC campaign activations • Plan and execute Customer Review–driven initiatives to increase authenticity and conversion • Develop structured programs that encourage review generation, before/after content, and user‑generated posts • Amplify Customer Reviews across PDPs, Brand Pages, and social channels in collaboration with agencies and internal teams 5. Leverage analytics tools to generate insights and actions Required tools: GA4, Google Search Console, Google Trends • Analyze traffic sources, search behavior, session quality, and campaign performance • Translate search trends into demand forecasting and category/SKU opportunity mapping • Assess product performance, repeat indicators, and marketplace behavioral patterns • Build dashboards and deliver actionable insights for decision‑making 6. Collaborate effectively with internal partners Product Specialists • Ensure accuracy of product content including claims, features, usage guidance, and benefits • Maintain consistency in PDP storytelling and overall marketing messaging Operation Support • Coordinate on PDP updates, pricing, stock, and promotional readiness • Utilize insights from store operations (Customer Reviews, search terms, competitor activities) to refine marketing plans Brand Marketing / Customer Experience / Sales / SCM • Lead integrated workflows to ensure seamless delivery of digital initiatives 7. Lead agency and external partner management • Provide strategic direction, briefs, and KPI frameworks to media agencies • Work with marketplace representatives to adopt new tools, programs, and optimization opportunities • Manage creative vendors for advertising assets, landing pages, and Brand Page updates • Ensure high‑quality output, timely delivery, and accountability to performance metrics What makes you a good fit Must have • 5+ years of experience in digital marketing or e-commerce marketing • Practical experience with GA4, Google Search Console, Google Trends • Hands‑on or managed experience with social advertising (Meta, TikTok, X) • Strong knowledge of Amazon Ads, RPP, Yahoo Ads • Strong analytical capabilities using marketplace data (search terms, Customer Reviews, category insights) • Experience managing agencies and external partners • Strong project management and cross‑functional collaboration skills • Japanese: Native‑level proficiency (internal & external communication) • English: Business reading/writing proficiency Nice to have • Experience using Adobe Analytics • Experience in beauty, salon, or premium consumer goods categories • Shopify or D2C advertising experience • Creative direction experience (ads, landing pages, content) • Conversational English Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Global wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Retirement Pension Plan (Corporate DC and CB composition) Sick Leave Group Term Life Insurance Supplementary Workers' Accident Insurance At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.