Digital Marketing Manager

Job Summary/Basic Function: The Marketing Manager will play an instrumental role in the strategic development of integrated marketing plans, including email marketing, direct marketing, conference planning, course adoption marketing, website management, webinars, and author events at Teachers College Press/Columbia University, the leading university press in the Education field. Creating and implementing plans with the Editorial and Marketing teams, this position will facilitate marketing opportunities to maximize sales results in an evolving marketplace. CHARACTERISTIC DUTIES AND RESPONSIBILITIES: Develop marketing campaigns for course adoption and the professional market, as well as strategic outreach to increase engagement and create community. Expand our digital footprint from existing print communications. Oversee conference planning, logistics, and budgeting. Manage website, create promotions, expand our social media presence, direct mail catalog development, secure mailing lists, and streamline processes. Manage and analyze key metrics related to TCP website activity, Amazon ads, and advertising to develop best practices. Manage and participate in Launch Meetings, Weekly Sales Performance Meetings, Weekly Acquisitions Meetings, and the like. Interface with our Editorial team to create activities to maximize sales opportunities for key titles and high-profile authors. Travel to industry conferences. Other duties as assigned. Minimum Qualifications: Bachelor’s Degree Minimum of 4 years of marketing experience in academic and/or professional book publishing in the higher education space. Ability to create holistic marketing plans to position TC Press in the marketplace. Demonstrated experience with all areas of book marketing, including analytics, digital outreach, social media, catalogs, website, conferences, and budgeting. Excellent verbal and written communication skills, keen relationship-building abilities, and a creative thinker who takes initiative. Initiative, innovation, drive, creativity, and comfortable learning new systems. Preferred Qualifications: Background in the Education field or academic publishing Experience with Biblio Digital Asset Management Salary Range: $70,000 - $75,000 Work Modality: Hybrid Competitive Compensation and Benefits The salary range reflects the College’s good faith and reasonable estimate of the compensation for the position at the time of the job posting. Salary decisions are dependent on several factors including but not limited to market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity. Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP). Hybrid/Remote Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in-person college-campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in-office and virtual days). Employees are expected to live within a 150-mile radius of the College.