Digital Marketing Manager

Our client, an international e-commerce company with a strong presence in the USA, is looking for a highly analytical and result-driven Amazon Product Development Manager to help launch new, competitive products under its growing brand portfolio. In this role, you will oversee the entire product development process from niche research and concept creation to data-driven product decisions that stand out on Amazon through strong differentiation, clear customer value, and commercial potential. You will research existing products within assigned niches, identify market gaps and improvement opportunities, and develop enhanced product concepts supported by detailed analysis of competitors, customer feedback, and market trends. Your insights will guide the company in selecting and launching high-potential private label products in the premium outdoor and fitness category , where products are complex, design-intensive, and built for long-term performance. This is a high-impact, analytical, and cross-functional role that combines market research, product strategy, and business analytics to identify and execute winning product opportunities. About the Company: The company is an e-commerce brand built around movement, energy, and family fun . Best known for its high-quality outdoor and fitness products especially premium trampolines designed for safety, durability, and joy the brand is expanding rapidly across global marketplaces. It values initiative, analytical thinking, and people who take ownership of their work. If youre passionate about e-commerce, innovation, and high-quality products, this is your opportunity to make a measurable impact. Key Responsibilities: Lead the development of consumer-focused and enterprise-level product lines defining strategy, vision, and roadmap supported by internal and external analysis. Manage the entire product lifecycle from concept through design, prototyping, testing, and launch, ensuring alignment with business goals and brand strategy. Conduct deep niche and competitor research on Amazon and broader markets to identify opportunities for new products or improvements to existing lines. Use data-driven decision-making leveraging market trends, customer insights, pricing analysis, and cost-performance data to guide product direction. Perform deep-dive analytics on customer behavior, product performance, and category trends to uncover actionable insights. Develop detailed requirements, product specifications, and user stories , ensuring clear communication with engineering and sourcing partners. Manage prioritization and trade-offs between customer experience, product performance, and operational complexity. Work closely with sourcing agents and suppliers (especially in China) to evaluate manufacturing options, ensuring quality, compliance, and cost-effectiveness. Collaborate cross-functionally with Brand Managers, Marketing, Operations, and Finance to ensure smooth product delivery, launch, and adoption. Define and monitor key business metrics (sales, conversion, retention, cost, ROI) to measure success and optimize product performance post-launch. Prepare comprehensive documentation including specifications, manuals, packaging guidelines, competitor analyses, and user stories. Ensure compliance with all relevant safety, quality, and regulatory standards . Qualifications: Bachelors degree in Business, Engineering, Mathematics, Computer Science, or a related field. Minimum 2 years of experience in product development for an e-commerce company selling on Amazon . Proven ability to analyze market data and identify profitable opportunities in the outdoor, fitness, or consumer product categories. Experience in business analytics, financial/strategic analysis , or data modeling for product or project decision-making. Strong project management skills with experience leading cross-functional teams. Advanced analytical and quantitative reasoning skills able to use data to drive actionable insights. Familiarity with analytics, data visualization, and querying tools (SQL, Excel, BI platforms, etc.). Creative and innovative mindset with an eye for design, functionality, and customer experience. Engineering or technical background and strong understanding of manufacturing and sourcing processes . Excellent communication and interpersonal skills, capable of collaborating with global teams and suppliers. Experience working with international suppliers (especially in China) is highly desirable. What We Offer: 100% remote work with flexible hours. Competitive and timely compensation. Opportunity to lead the early-stage development of new Amazon products. Creative freedom and ownership over product concept development. Make a visible impact - your ideas directly influence what we launch. Collaborative and growth-oriented work culture. Be part of a high-performing team scaling a global brand.