Digital Marketing Manager

Position Summary: MeridianLink is seeking a Digital Marketing Manager to support the execution and optimization of paid digital programs across our B2B Mortgage and Consumer segments. This role sits on the Demand Generation team and focuses both on strategy and hands-on campaign management, performance optimization, and reporting across core paid channels. The ideal candidate is data-driven, eager to learn, and comfortable working cross-functionally to support pipeline growth. Key Responsibilities: Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals Develop and execute segmentation strategies, including account-based marketing programs (e.g., 6sense or similar tools) Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as Google, LinkedIn, Meta, YouTube and Display (e.g. 6Sense) Plan, forecast, and manage budget allocation and pacing to ensure efficient spending Inform channel mix decisions and develop paid media strategy to maximize pipeline and ROI. Test and evaluate new channels, formats, and tactics to improve efficiency and results Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure paid media aligns with campaign objectives Manage relationships with industry publications and media partners, owning sponsorship strategy, negotiating placements, and reporting performance Analyze and report on campaign performance, sharing clear insights and optimization recommendations Establish and maintain accurate conversion tracking and attribution across paid platforms (LinkedIn, Google, 6sense) in partnership with Marketing Operations Qualifications & Experience: 2–4 years of experience in B2B digital marketing, paid media, or demand generation Bachelor’s degree in Marketing, Business, Communications, or a related field Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic) Familiarity with ABM platforms such as 6sense (or similar) Experience working with budgets, performance metrics, and campaign reporting Strong analytical skills and comfort working with data and dashboards Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce Detail-oriented with strong organizational and time management skills Ability to balance learning strategy with hands-on execution in a fast-paced environment Clear written and verbal communication skills