Digital Marketing Manager

Digital Marketing Manager We are seeking a Digital Marketing Manager to lead digital communication and conversion-focused marketing operations for its two hosting brands, Natro and Turhost. Bu işe başvur About team.blue team.blue was created in June 2019 by the merger of regional leading hosting providers Combell Group, Register Group and TransIP Group and offers digital presence and enablement tools such as domains, hosting, email, VPS and applications to over 2 million SME, SoHo and developer customers across Europe. The group consists of several well-known and respected brands, spanning across thirteen European countries and operating under several brand names for each jurisdiction – with a bloodline that represents total commitment to customers. The group consists of several well-known and respected brands, with more than 40 brands across Europe and over 2.000 employees in 15 countries. About Natro & Turhost Natro, Turkey’s leading hosting company, is a part of team.blue family, a leading digital enabler for companies and entrepreneurs. Founded in 1999, Natro provides comprehensive product range such as Domain, web hosting, virtual & dedicated servers, trade mark services, SSL, and PCI DSS security solutions to more than 200.000 customers. Natro manages over 500.000 domains, hosts over 300.000 websites, and 2.000 dedicated servers. Throughout its 24 years of experience in the market, Natro has become a reference in technology and innovation with a focus on speed, simplicity and customer centricity. Natro is also leading market’s technological advancements, while providing customers with complete and integrated solutions extending the existence in the market with Turhost acquisition early 2022. Turhost, established in 2004 is mostly preferred by SMBs and large organizations as a domain registrar and hosting services solutions provider. The company offers a 7/24 support service and uses high-performance NVMe SSD solutions. Role Summary: team.blue Türkiye is seeking a Digital Marketing Manager to lead digital communication and conversion-focused marketing operations for its two hosting brands, Natro and Turhost . This role oversees the planning, execution, and optimization of marketing campaigns and digital assets across websites, landing pages, customer panels, email, SMS, and push notifications. The focus is on building conversion funnels, designing cross-sell and upsell experiences, and crafting offers that drive measurable revenue and customer growth. We operates through independent tools and manual reporting and setup processes , not end-to-end automation platforms. The ideal candidate is detail-oriented, enjoys structured hands-on execution, and thrives in environments where performance is tracked and optimized manually. The Digital Marketing Manager works closely with design, development, product, and performance marketing teams to translate marketing goals into seamless user experiences and tangible business outcomes. Key Responsibilities: Landing Page & Web Experience Management Prepare and manage landing page briefs to ensure campaigns, offers, and product launches are executed efficiently and align with marketing goals. Design and oversee conversion-focused web journeys, building clear selling lines and calls-to-action that maximize engagement and acquisition. Use wireframing and UX tools (Balsamiq, Mockflow, or Figma) to plan layouts, offer placements, and conversion funnels. Collaborate with design and development teams to test and implement functional and visual enhancements across both Natro and Turhost websites and customer panels. Monitor and report on landing page and offer performance, using insights to refine structure, messaging, and user flow. Coordinate feedback loops between customer support, marketing, and web development to continuously improve the user experience. Cross-sell & Upsell Management Develop and implement cross-sell and upsell initiatives based on user behavior, product usage, and contextual triggers. Oversee the placement and visibility of promotional offers and informational texts within websites and customer panels. Ensure alignment of tone, design, and message between landing pages, campaigns, and customer panels Create and test personalized offers for different customer segments, improving retention and maximizing lifetime value. Work closely with design, frontend, and product teams to translate campaign objectives into actionable user flows and visual experiences. Leverage performance insights and customer feedback to optimize conversion paths and offer relevance. When necessary, collaborate with external or affiliate partners to extend reach and support acquisition goals while maintaining oversight of outcomes. Campaign Management Plan, coordinate, and deliver marketing campaigns that support brand and product objectives across owned channels (email, SMS, push). Build and manage campaign requests with internal teams to ensure consistency across both brands. Maintain and execute a structured communication calendar based on customer segments, seasonal activity, and sales priorities. Use data and competitive insights to continuously improve the performance of campaigns and customer engagement. Analysis & Reporting Track and report on the performance of landing pages, offers, and campaigns using Google Analytics 4, Tag Manager, and Looker Studio. Use insights from analytics to refine user journeys, improve content effectiveness, and identify conversion bottlenecks. Prepare manual performance reports summarizing key metrics and actionable insights. Monitor industry and competitor activity to identify new opportunities in communication, positioning, and conversion strategy. Your Day-to-Day Develop campaign and landing page briefs based on customer insights and product priorities. Create and submit design requests for new pages, offers, and updates to the web and customer panel experience. Define and maintain email, SMS, and push notification schedules targeting customer segments and product lines. Design customer journeys manually across independent marketing tools, ensuring consistent communication flows. Plan and execute cross-sell and upsell campaigns, measure outcomes, and continuously optimize conversion paths. Manage and regularly review transactional and marketing email flows for both brands. Differentiate marketing tone and messaging between Natro and Turhost , ensuring alignment with each brand’s positioning. Work closely with customer support to collect feedback and turn insights into actionable improvements. Track and report weekly/monthly KPIs, summarizing results into recommendations for improved engagement and performance. Requirements Bachelor’s degree in a relevant field (Marketing, Communication, Business, etc.) Minimum 5 years of experience in digital marketing, including at least 2 years on the brand side . Proven experience in landing page management , offer creation, and conversion optimization. Hands-on experience with email, SMS, and push notification platforms (Mailjet, Mailchimp, OneSignal or similar). Strong working knowledge of Google Analytics 4 and Google Tag Manager . Familiarity with UX and wireframing tools (Balsamiq, Mockflow, Figma). Strong analytical and task management skills, with attention to detail. Excellent communication and collaboration abilities across teams. Fluent in English (written and spoken). Based in Türkiye, able to work hybrid (mostly remote, with periodic office presence in Istanbul or Izmit). Bölümü Pazarlama Rol Ürün Pazarlama Kıdemli Müdür Yardımcısı Uzaktan çalışma durumu Tamamen Uzak İstihdam türü Tam zamanlı Seniority Not Applicable Linkedin Company Page team.blue Istanbul-Turkey Eğitim & Kültür team.blue ’da öğrenme ve gelişim, çalışanların şirkete hızlı adapte olmalarını destekleyen kapsamlı onboarding süreçleriyle başlar ve kariyer yolculuğu boyunca devam eder. Teknik ve kişisel yetkinliklerin gelişimini desteklemek amacıyla hem şirket içi hem de dış kaynaklı eğitim fırsatları sunulur. Çalışanlarımız, team.blue Akademi üzerinden teknik ve kişisel gelişimlerini destekleyecek çok sayıda eğitim ve öğrenme kaynağına erişebilir. Bunun yanı sıra, çalışan ihtiyaçlarına yönelik uzman eğitmenler ve alanında öncü kurumlarla iş birlikleri gerçekleştirerek öğrenme kültürünü destekler.