Digital Marketing Manager

Digital Marketing Manager

Lemonati Lemonade · Mighty Swell · LemOh THC

Full-Time · 4–6 Years Experience · Beverage / CPG · Remote-Friendly

About the Company

We are a modern beverage platform built around exceptional flavor, citrus expertise, and optimistic energy. Our portfolio spans three distinct brands: Lemonati Lemonade, a clean lemonade rooted in family citrus farming heritage; Mighty Swell, a fan-favorite spiked seltzer; and LemOh THC, our entry into the fast-growing social beverage category.

The Role

We are looking for a sharp, culturally fluent Digital Marketing Manager to own our digital presence across all three brands. This is a hands-on, high-ownership role sitting at the intersection of content, paid media, social media, community, and digital brand building.

You will report directly to the CEO and work closely with the VP of Commercial Strategy and fractional CMO. Each brand has a distinct voice, audience, and channel mix, and you will be expected to steward all three with intentionality.

This person should be highly comfortable using modern digital tools, including AI and LLM platforms, to improve speed, creativity, research, content development, and workflow efficiency. Direct experience using platforms such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, Adobe AI tools, or similar is a strong plus.

What You'll Own

Social Media & Content

• Own content calendars across Instagram, TikTok, Facebook, and emerging platforms for Lemonati, Mighty Swell, and LemOh THC

• Develop and execute platform-native content that reflects the distinct voice, visual world, and audience of each brand

• Write copy, brief creative, and work with external resources to produce scroll-stopping assets

• Manage community engagement: respond to comments, monitor brand sentiment, and build authentic audience relationships

• Stay ahead of platform trends, algorithm shifts, and cultural moments to keep each brand timely and relevant

Paid & Retailer Media

• Plan and manage paid social campaigns across Meta, TikTok, and YouTube from strategy through reporting.

• Own retailer media spends across key retail partners (Target, Walmart, HEB, and others) including ad placements, sponsored listings, and digital shelf programs

• Analyze performance data, optimize in-flight campaigns, and deliver clear, actionable weekly and monthly reporting

• Partner with the sales team to align retailer media investment with distribution priorities and promotional windows

Influencer & Creator Relations

• Build and manage an influencer roster across tiers, from nano creators to macro partners, for each brand

• Draft briefs, negotiate deliverables, manage timelines, and ensure content authentically reflects brand voice

• Track influencer performance and maintain an ongoing network of creator relationships across lifestyle, food and beverage, and cannabis-adjacent spaces

• Identify gifting, seeding, and co-creation opportunities that extend brand reach organically

Strategy & Operations

• Develop integrated social and digital strategies tied to campaign moments, product launches, and seasonal windows

• Maintain a unified brand voice guide and content standards across all three brands

• Manage external agency and freelance relationships where applicable

• Bring forward new platform opportunities, partnership ideas, and creative directions proactively

AI, Tools & Workflow

• Use AI and LLM tools to help improve content ideation, copywriting, research, reporting, campaign planning, and workflow efficiency.

• Stay current on emerging digital tools, creator trends, AI-enabled marketing platforms, and new ways to improve execution.

• Help build repeatable systems for content calendars, asset organization, reporting, and cross-functional communication.

What We're Looking For

Required

• 4 to 6 years of digital marketing or social media experience, ideally within CPG, food and beverage, or a similarly fast-moving consumer category

• Proven track record managing multi-brand or multi-product social accounts with distinct voices

• Hands-on experience running paid social campaigns (Meta Business Suite, TikTok Ads Manager) with real budget accountability

• Experience with retailer media platforms such as Instacart Ads, Criteo, or retail-specific DSPs

• Strong copywriting instincts and the ability to write in multiple brand voices without losing authenticity

• Proficiency in social analytics tools such as Sprout Social, Later, Dash Hudson, or native platform analytics

• Highly organized with the ability to manage multiple content calendars and campaigns simultaneously

• Comfortable using AI/LLM tools as part of the modern marketing workflow; direct experience is a plus.

Nice to Have

• Experience marketing alcohol, THC/cannabis-adjacent beverages, or other regulated products

• Existing relationships within the influencer and creator community in food, beverage, lifestyle, or wellness

• Background in brand strategy or creative development in addition to execution

• Familiarity with Canva, Adobe Creative Suite, or CapCut for light asset creation and editing

The Portfolio

Lemonati Lemonade

• Better-for-you lemonade lovers; shoppers at Target, HEB, and beyond; flavor-forward consumers

Instagram, TikTok, retailer media, influencer seeding

Mighty Swell

• Active, social drinkers; existing fanbase with strong brand affinity; occasion-driven

Instagram, Facebook, event amplification, CRM

LemOh THC

• 21+ cannabis-curious and social beverage consumers; culturally plugged-in early adopters

TikTok, Instagram, creator partnerships, compliant paid media

Why This Role

• High ownership from day one. You are not managing someone else's playbook, you are building it.

• Three distinct brands means constant creative variety and the chance to develop real range as a marketer

• Direct access to senior leadership and a seat at the strategic table, not just the execution layer

• A category (social beverages, THC, better-for-you) that is genuinely evolving in real time

• Start date: ASAP

To Apply: Send your resume, a brief note on why this role fits, and links to social accounts or campaigns you have worked on.

We are an equal opportunity employer committed to building a team as diverse as the consumers we serve.