Digital Marketing Lead, Client Engagement Platforms

Summary: The Digital Marketing Lead is responsible for implementing and executing GW&K’s overall digital marketing roadmap across all market channels, with a focus on email marketing, CRM integration, and website management platforms. The successful candidate will work collaboratively with Distribution, Channel Marketing, Content, and Creative to deliver targeted, data-driven campaigns that ultimately generate leads and expand GW&K’s overall footprint within our market channels. Responsibilities: Email Marketing: Build and execute segmented email campaigns, workflows, and nurture programs within HubSpot. Leverage personalization, dynamic content, and A/B testing to improve engagement. Monitor campaign performance (open rates, CTR, conversions) and continuously optimize. Maintain database hygiene, segmentation logic, and lead scoring frameworks. Support distribution teams through content delivery and tracking via our sales enablement tool. Ensure consistent messaging across all digital and sales touchpoints. Develop lifecycle campaigns aligned to advisor and institutional client journeys. Website and CMS Management: Manage website content, landing pages, and campaign microsites using our CMS tools. Partner with Content to publish insights as well as thought leadership. Establish a seamless process for content posting, partner with internal teams to optimize the user experience, and improve website design. Optimize user experience, SEO, and conversion pathways. Incorporate GA4/SEO best practices and develop a data-driven marketing strategy. Develop a roadmap for enhancements & future web development in conjunction with Marketing and senior management. Analytics & Optimization: Partner with the Enterprise Data & Analytics team to efficiently use our CRM system for segmentation of contacts and capturing and evaluating results. Provide insights to marketing and sales leadership; develop reporting dashboards showing results, customizing for various internal partners, including senior management, Marketing management, distribution leaders, and members of our sales teams. Analyze campaign effectiveness and optimize segmentation, messaging, and timing. Ensure solid governance to meet legal and regulatory requirements on digital channels. Social Media & LinkedIn: Support the ongoing management and growth of GW&K’s LinkedIn presence, building on recent increases in content output and engagement. Partner with Content and Channel Marketing teams to publish and promote posts, ensuring consistency in messaging and alignment with broader campaigns. Track basic engagement metrics (followers, impressions, engagement) and provide insights to help inform content strategy and improve performance over time. Assist in evaluating opportunities for and setting up paid LinkedIn campaigns, including audience targeting and content amplification, as the firm evolves its social media strategy. Ensure LinkedIn activity is coordinated with email, website, and broader marketing initiatives to support a consistent client experience. Qualifications: Digital Marketing & Lifecycle Strategy: Bachelor’s degree required. Must have 8+ years of digital marketing experience, with a strong focus on email marketing, automation, and lifecycle campaign development. Experience within financial services or intermediary/institutional channels preferred. Marketing Automation & CRM Platforms: Must have hands-on experience building and optimizing campaigns in automation platforms such as HubSpot. Requires working knowledge of CRM systems. Ability to translate business needs into scalable workflows, segmentation, and lead management processes. Segmentation & Personalization: Proven ability to build and manage audience segmentation, personalization strategies, and lead scoring frameworks to enhance engagement and conversion across channels. Website & CMS Management: Experience managing and optimizing websites and landing pages using WordPress or similar CMS platforms; understanding of UX/UI best practices, conversion optimization, and content publishing workflows. Visual design skills are a plus. Sales Enablement Integration: Familiarity with tools such as Seismic or similar platforms; ability to align marketing campaigns with sales distribution efforts and ensure seamless content delivery and tracking. Data Analytics & Performance Optimization: Strong analytical mindset with experience leveraging tools such as Google Analytics (GA4) and CRM reporting to evaluate campaign performance; ability to derive actionable insights and continuously optimize targeting, messaging, and channel effectiveness. Project Management & Execution: Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously; experience working cross-functionally with marketing, content, creative, and sales teams to deliver integrated campaigns. Communication & Stakeholder Management: Excellent written and verbal communication skills; ability to present insights and campaign results to stakeholders across varying levels of the organization, including senior leadership. This role is based in our Boston office on a hybrid schedule - 4 days per week in-office, 1 day per week remote. The actual base salary is dependent on several variables including but not limited to education, experience, skills, and geography. In addition, GW&K employees may be eligible for a discretionary bonus and/or commission, which is based on a number of factors, including individual and firm performance. Base Salary Range $135,000-$165,000 USD About GW&K GW&K is a growing and dynamic investment management firm that is always looking for talented, hard-working, team-oriented individuals. We are interested in people that fit GW&K’s unique and highly collaborative culture. The people who work at GW&K are the backbone of our firm. Everything we do from our mission to help our clients achieve their investment objectives, to building and sustaining a diverse, equitable, and inclusive culture is achieved because of the dedicated, talented, collaborative people who work here. GW&K provides comprehensive benefits that are designed to meet the long-term needs of our employees and their families. Along with competitive compensation packages, we offer health and dental care coverage, employer-matched 401k, tuition reimbursement, parental leave and a variety of other benefits that support a healthy work/life balance in a hybrid environment. GW&K Investment Management is an equal opportunity employer and provides equal employment opportunities to all associates and applicants for employment without regard to gender, race, color, national origin, ancestry, pregnancy, marital status, religion, age, disability, veteran status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local laws.