Digital Marketing Executive (PPC and SEO)

🗓️ Working Days and Hours: Monday to Friday, 9 AM – 6 PM (UK Hours); Potential for Flexible Hours

📍 Location: Remote/Online

💷 Salary Range: Attractive, Top-of-Market Salary (paid in GBP/USD)

At Palm Outsourcing, we don't just fill seats; we build elite teams. We continuously partner with top-tier clients looking for exceptional international talent.

Opportunity Overview

Our client is a growing Gift and Home online retailer based just outside London, run as a tight-knit family business with traditional values reflected in their strong customer reviews. They sell high-quality products and need their marketing to match those standards across every channel they operate in.

Role Description

This role sits across paid search, SEO, and lifecycle marketing for an established UK e-commerce retailer. The hire owns day-to-day Google Ads execution, on-site SEO improvements, and email plus WhatsApp campaign optimisation through Klaviyo or similar. They work closely with a small marketing team to respond quickly to seasonal opportunities and refine long-term performance strategies. The role balances data-driven decisions with hands-on execution across multiple platforms.

Key Responsibilities

• PPC Strategy – Run daily Google Ads activity, including performance buckets and Pmax campaigns, with seasonal adjustments.
• SEO Execution – Update on-site pages, fix internal linking, and refine naming conventions and product content site-wide.
• Content for Search – Create blog content that drives quality SEO traffic and improves on-site conversion rates.
• Lifecycle Email – Clean and segment data in Klaviyo or similar, then sharpen campaign and flow strategy for re-engagement.
• Email Capture – Optimise on-site sign-up methods to grow the marketable audience and feed lifecycle programmes.
• WhatsApp Marketing – Build and scale WhatsApp service journeys, then migrate engaged customers into sales-driving campaigns.
• Cross-Channel Coordination – Align paid, organic, and lifecycle activity to maximise the latest Klaviyo or similar sync with WhatsApp.

Minimum Qualifications

• Paid Search Experience – 6+ years managing Google Ads accounts with budgets above £300k per year long-term.
• SEO Track Record – Demonstrable results from aggressive, full-funnel on-site SEO programmes on real websites.
• Email Platforms – Strong working knowledge of Klaviyo or similar ESP, including segmentation, flows, and campaigns.
• WhatsApp Marketing – Hands-on experience running WhatsApp marketing journeys, ideally synced with email.
• Pmax & Performance – Comfortable structuring Pmax campaigns and performance buckets, then optimising against revenue.
• Analytical Mindset – Confident reading account data, spotting trends, and translating findings into clear next actions.
• E-commerce Context – Prior experience marketing for an online retailer or DTC brand with a real product catalogue.

Bonus Qualifications

• Klaviyo–WhatsApp Sync – Direct experience with the latest Klaviyo or similar integration with WhatsApp.
• Blog & Content SEO – Track record of using long-form blog content to scale SEO traffic for e-commerce.

Benefits

• Top-of-the-market pay.
• Remote working.
• Potential for flexible hours.
• Becoming a part of Palm Outsourcing, where your performance is rewarded in long-term job security and continued growth opportunities.

Ready to elevate?

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