Digital Marketing Executive – Freelance/Internship

About Weave of Culture

Weave of Culture is a contemporary fashion and lifestyle brand that celebrates Indian heritage through hand-painted apparel, artistic storytelling, and modern design. We are looking for a creative and driven Digital Marketing Executive to help grow our online presence and build a strong community around our brand.

Key Responsibilities

• Plan and execute digital marketing campaigns across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Create engaging content ideas, captions, and campaign strategies.
• Manage social media calendars and schedule posts.
• Assist in influencer outreach and collaboration campaigns.
• Monitor social media trends and identify growth opportunities.
• Run and optimize Meta (Facebook & Instagram) advertising campaigns.
• Support SEO, GEO (Generative Engine Optimization), website traffic growth, and email marketing initiatives.
• Develop content strategies that improve visibility across search engines and AI-powered platforms such as ChatGPT, Gemini, and Perplexity.
• Analyze campaign performance and prepare reports with actionable insights.
• Help increase brand awareness, engagement, and online sales.

Requirements

• Strong understanding of social media marketing and digital marketing fundamentals.
• Basic knowledge of SEO and an interest in GEO (Generative Engine Optimization).
• Familiarity with Meta Ads Manager and Google Analytics is a plus.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for aesthetics, branding, and storytelling.
• Knowledge of Canva, CapCut, or similar content creation tools.
• Self-motivated, proactive, and able to work independently in a remote environment.
• Passion for fashion, art, culture, and digital content is preferred.

What You'll Gain

• Hands-on experience working with a growing fashion and culture brand.
• Opportunity to contribute to real marketing campaigns and build a strong portfolio.
• Exposure to modern AI-driven marketing, SEO, GEO, content marketing, and brand-building strategies.
• Flexible remote working environment.
• Certificate and Letter of Recommendation (for interns based on performance).

Application Process

• Apply directly through LinkedIn Easy Apply. Candidates may be asked to share examples of previous work, social media pages managed, campaigns executed, or content created.