Digital Marketing & Analytics Specialist

About Kinaxis Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you! In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, 6 global office and a best-in-class HQ in Ottawa, Canada. As winners of several Top Employer awards globally, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today. Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers. Location This is a remote position. You can work from home and be located anywhere in Canada About the team The Digital Campaign Specialist is responsible for executing, optimizing, and analyzingmulti‑channel digital demand generation campaigns to improve marketing performance, pipeline contribution, and ROI. This role partners closely with the Digital Lead, Campaign Managers, and agency partners to ensure operational excellence, data integrity, and actionable performance insights across the digital ecosystem. The role blends hands‑on campaign operations with advanced performance analysis to support scalable, data‑driven decision‑making across marketing programs. What you will do Execute and support integrated, multi‑channel digital campaigns across platformsincluding LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua,Salesforce, and Power BI. Support campaign setup, trafficking, targeting, tracking, and governance in partnershipwith internal teams and external agencies. Monitor in‑flight campaign performance and recommend optimizations to improveengagement, conversion efficiency, and pipeline contribution. Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline. Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision‑making. Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs. Partner with Campaign Managers and stakeholders to align execution with GTMpriorities and business objectives. Serve as a key operational liaison between internal teams and agency partners,ensuring consistency, accountability, and execution quality. Support continuous improvement through testing, documentation, and processrefinement, while optimizing channel performance and budget efficiency to improve digital ROI What we are looking for Post‑secondary degree in Marketing, Business, Communications, or a related field. 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments. Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools. Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights. Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes. Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends. Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization. Proven ability to work cross‑functionally and with agency partners to support campaign execution, optimization, and reporting. Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non‑technical audiences Highly organized, detail‑oriented, and able to manage multiple campaigns and priorities in a fast‑paced environment Proactive, adaptable, and improvement‑focused, with a test‑and‑learn mindset and interest in evolving digital marketing capabilities Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day, when we see store shelves stocked, when medications are available for our loved ones, and so much more. Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Unilever, P&G, ExxonMobil, Cisco and more. Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to a long-term net-zero operations strategy. We are involved in our communities and support causes where we can make the most impact. People matter at Kinaxis and here are some of the perks and benefits we offer, which may vary by location and employee: Flexible vacation and Kinaxis Days (company-wide days off) Flexible work options Physical and mental well-being programs Regularly scheduled virtual fitness classes Mentorship programs, training, and career development Recognition programs and referral rewards Hackathons For more information, visit the Kinaxis website at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com. Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at [email protected]. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications. Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description to identify candidates whose education, experience, and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.