Digital Marketing Analytics Lead (Canada)

360training At 360training, we’re more than an online training provider—we’re on a mission to empower people and organizations to thrive. As a fast-growing leader in online and live training across multiple industries, we deliver regulatory-approved training and certifications that power careers and businesses. Our culture is grounded in two values: Deliver Results and Do the Right Thing . We operate as a collaborative, performance-driven organization where data plays a critical role in shaping strategy and outcomes. If you’re excited to turn analytics into impact and influence meaningful decisions, 360training is the place for you. The Opportunity We are seeking a Digital Marketing Analytics Lead to play a critical role in driving insight, strategy, and decision-making across our multi-million-dollar eCommerce business. This is not a report-building or data handoff role. This position owns marketing analytics end-to-end—transforming complex datasets into clear, actionable insights that directly influence revenue, profitability, and growth. You will partner closely with senior marketing and business leaders, helping shape strategy through data-backed recommendations and thought leadership. Digital Marketing Analytics Lead This role is for a seasoned analytics professional who thrives at the intersection of data, business strategy, and marketing performance. You have deep experience translating complex digital marketing and eCommerce data into insights that influence leadership decisions. You are comfortable owning analyses from question definition through recommendation, not just delivering dashboards. You enjoy partnering with senior stakeholders and leading analytics conversations with confidence and clarity. You are energized by ambiguity, enjoy problem-solving, and proactively surface opportunities without waiting to be asked. This role is ideal for someone who wants to grow as an analytics leader within marketing and eCommerce—not as a transition to product management or data engineering. What You’ll Do Serve as a strategic analytics partner to marketing leadership, influencing decisions that drive revenue growth, efficiency, and profitability Own marketing analytics end-to-end, from data extraction and validation through insight generation and executive-level recommendations Create insight-first dashboards and reports in Power BI that go beyond visualization to highlight trends, risks, and opportunities Diagnose complex performance issues across paid media, UX, funnel conversion, customer journey, and channel mix Independently identify and investigate performance changes (e.g., revenue drops, ROAS shifts, conversion declines) using structured problem-solving approaches Translate complex analyses into clear, compelling narratives for senior, non-technical stakeholders Ensure data accuracy and integrity across multiple data sources, including analytics platforms, data warehouses, and CRM systems Act as a subject matter expert on marketing and eCommerce data assets, enabling stakeholders to make better, faster decisions Support the evolution of analytics maturity across the organization by setting a high bar for rigor, insight, and impact Serve as lead analyst for marketing analytics, with potential to manage or mentor 2–3 analysts What Success Looks Like in This Role Success means becoming a trusted analytics partner to marketing and executive leadership. Your insights consistently influence decisions that improve revenue, paid media performance, and conversion efficiency. Dashboards and analyses you own are relied upon to guide action, not just monitor performance. You proactively surface trends, risks, and opportunities before being asked and clearly explain their business implications. Senior stakeholders trust your judgment and look to you for clarity on complex performance questions. Over time, you help elevate how analytics is used across 360training by shifting the organization from reporting to insight-led decision-making. What You Bring Bachelor’s degree in Math, Marketing, Statistics, Computer Science, Finance, Economics, Data Science, or a related field 3-5 years of hands-on experience analyzing eCommerce, digital marketing, and paid search performance, with a track record of translating data into recommendations with revenue impact Proven experience delivering insights that directly influenced revenue, profitability, or growth decisions—not just operational efficiency or automation Deep understanding of paid media performance, conversion funnels, and acquisition economics Strong SQL skills (2–3 years) for extracting, manipulating, and validating data Advanced experience with Power BI (or Tableau) for building insight-driven dashboards Experience working across multiple data sources (e.g., Google Analytics, BigQuery, Salesforce) Demonstrated ability to communicate insights and recommendations to senior business leaders through clear, structured storytelling Lead the marketing analytics function day-to-day, mentoring analysts and—when applicable—managing 2–3 direct reports (coaching, prioritization, development, and quality standards) Comfortable working with ambiguity and minimal direction; proactively identifies what analyses are needed. We Offer Great Benefits: Competitive salary and annual bonus Paid Time off and company recognized holidays Health & Medical Supplemental coverage Dental Coverage Emergency Travel Coverage Mental Health & Virtual Care Life & Accidental Coverage