Digital Coordinator

Hiebing is seeking a Digital Coordinator who will assist with managing a wide variety of digital projects, including website redesigns, SEO audits, UX, email and digital marketing campaigns. A digital coordinator will work with multiple internal teams and clients to help define project requirements and implement measurement strategies that align with marketing and business plans. We’re seeking a candidate who has previous familiarity and experience with digital marketing tactics and platforms, and can combine creative communication skills with technical savviness. You must have a passion for process and technology, be detail oriented and have the ability to speak effectively with teams. Key Responsibilities Assist in the definition of project specifications and articulate client requirements Help to ensure that all departments involved in the project operate as a united team and have everything they need to be successful Use AI-enabled productivity tools to streamline coordination work — drafting meeting recaps, action items, status updates, and project documentation — applying them thoughtfully within project workflows Research and review data and insights to help define digital strategies that align with business objectives Use AI-assisted analytics to surface insights faster from Google Analytics and other platforms, then apply human judgment to validate findings before they inform strategy Apply prompt engineering to accelerate first drafts of campaign briefs, reporting narratives, and client-ready summaries, while ensuring final output reflects Hiebing's voice and each client's requirements. Identify opportunities to automate repetitive digital tasks (data pulls, reporting refreshes, tagging/QA checks, file organization) using AI and workflow automation tools Represent Hiebing in a professional manner when communicating with clients Communicate and track progress on projects to ensure deadlines are met – escalating issues, concerns and resource constraints to management when needed Desired Skills & Experience Familiarity with using Google Analytics (GA4) Basic web troubleshooting skills using browser inspector tools or developer tools Familiarity with web technologies – basic knowledge of HTML, CSS and JavaScript is a plus Curiosity about emerging AI tools and a willingness to experiment with automation in day-to-day workflows Working knowledge of AI-enabled productivity tools for tasks such as scheduling, documentation, summarization, or reporting, with the ability to apply them thoughtfully in a digital project context Ability to critically evaluate AI-generated outputs, identify limitations or risks, and apply human judgment to ensure work remains accurate, ethical, and aligned with project and client requirements General CMS knowledge a plus Proficient in Microsoft Excel, Word, PowerPoint Must be detail-oriented, exceptionally organized and able to multitask in a fast-paced work environment Proven time management, task prioritization and problem-solving skills Take pride in work output Self-motivated, proactive and curious What Makes Someone Successful Here You build on ideas with a “Yes, and” mindset You bring curiosity and challenge thinking in a productive way You care about both the work and the people behind it You hold high standards and take ownership of outcomes Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position. Work Environment & Eligibility Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.