Digital Content Planning & Development Manager

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job Description The Manager, Digital Content Planning and Development leads enterprise story-finding and storytelling strategy, identifying the most compelling narratives across the business and translating them into cohesive, high-impact digital content. This role goes beyond execution to define what stories matter, why they matter and how they come to life across channels, ensuring content connects emotionally, drives discovery and advances brand perception. Key Responsibilities Content Strategy and Planning Lead content strategy for the corporate web experience aligned to business priorities and stakeholder needs. Translate audience interests, search intent and performance data into actionable plans. Define content standards, voice and governance to ensure consistency across digital properties. Content Development and Execution Proactively identify whitespace, emerging narratives and audience-relevant stories from business priorities, data and cultural context Elevate storytelling through multimedia and innovative formats and experiences Oversee the creation, editing and publishing of best-in-class digital content Ensure content is clear, concise, human and aligned with brand voice Manage content calendar, workflows and production pipelines Discoverability and Optimization Develop content frameworks that improve ranking, visibility and inclusion in AI-driven search and answer experiences. Apply keyword, intent and competitive analysis to inform content development. Continuously optimize content for search performance, accessibility and usability. Use data and insights to refine content strategies and prioritize improvements. Key Outcomes Improve stakeholder engagement and brand perception through original, relevant, and useful content. Build content planning and governance models that drive consistency, quality, and performance. Increase discoverability and qualified traffic through Search Engine Optimization, Generative Engine Optimization, and Answer Engine Optimization–optimized content strategies. Skills Sharp writer and thinker with excellent operational execution and attention to detail. Clear, concise communicator with a collaborative, cross-functional mindset. Strong ability to translate data and search intent into effective content strategies What We’re Looking For Experience 5+ years of experience in digital content strategy, planning or development for corporate or enterprise websites Demonstrated story-finding and storytelling expertise and strong editorial judgment Proven experience driving Search Engine Optimization performance and familiarity with Generative Engine Optimization and Answer Engine Optimization best practices. #LI-SP2 Skills Brand Communications, Collaboration, Communication, Communication Management, Communications Strategy, Content Development, Content Planning, Corporate Branding, Creative Writing, Digital Content, Information Reporting, Internal Communications, Journalism, Stakeholder Engagement, Storytelling, Strategic Communication Planning, Works Under Pressure, Writing Compensation Base compensation offered for this role is $98,100 -$150,500 annually and is based on experience and qualifications. *** Total compensation for this role is comprised of several factors, including the base compensation outlined above, plus incentive pay (i.e. commission, bonus, etc.) as applicable for the role. The candidate(s) offered this position will be required to submit to a background investigation. Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact. Allstate generally does not sponsor individuals for employment-based visas for this position. 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This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint. It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment. Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs. When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.