Digital Campaign Manager

The Company Serving the People Who Serve the People Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. Want to know more? See more of what we do here. Job Summary Do you want a role with a creative, results-driven, fun, and innovative marketing team? This position is your opportunity to join Granicus, the fastest-growing software provider for the public sector. This role will be integral to executing the marketing team’s strategic campaigns by building and implementing digital marketing campaigns across multiple channels and platforms You will be a part of a hard-working team that values individual drive and initiative, as well as teamwork and comradery. At the end of every day, you will know that your work makes a difference. Our products and services improve the efficiency of government and the quality of people's lives, and you can join us in this important work. This role requires excellent skills, flexibility, attention to detail, organization, and ability to prioritize in a fast-paced and dynamic environment. The Digital Marketing Manager will report to the Director of Marketing Communications and will work closely with all areas of the marketing team. Granicus is looking for a collaborative and innovative digital marketer that has a strong grasp of current marketing trends and strategies and the ability to lead integrated digital marketing campaigns. Granicus is a remote first company. While we have virtual teams, you have the option for in-office work should you be located near one of our hubs. *starting rate may vary by experience and/or location Granicus is subject to the Executive Order requiring employees of federal contractors to be fully vaccinated for COVID-19. Additional Information (Colorado only*) Minimum salary $75,000-$85,000 + bonus + benefits *Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado. What Your Impact Will Look Like Build, plan and implement a digital marketing strategy with organic search, paid search, display advertising, and social media Maintain consistent brand messaging across all platforms Identify trends and optimize spend and performance based on insights Collaborate with internal teams to create landing pages and optimize the user experience Recommend changes to website, content, linking and other factors to improve SEO positions for target keywords and optimizing campaigns Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs) Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Research and analyze competitor advertising links You Will Love This Job If You Have BS/MS degree in marketing or relevant experience Proven working experience in digital marketing Experience leading, managing, and optimizing organic search, paid search, display advertising, and social media while on a budget Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Experience in optimizing landing pages and user funnels Strong analytical skills and data-driven thinking Project management skills and an understanding of how to manage the priorities of multiple stakeholders You possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important You are a self-starter with the curiosity to expand the scope of assigned projects and tasks as needed You are passionate and/or experienced in working with public sector entities You have experience with 6sense Pay Range USD $83,000.00 - USD $100,000.00 /Yr. About Us Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! Security and Privacy Requirements Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies. The Team We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. The Culture At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey. A few culture highlights include – Employee Resource Groups to encourage diverse voices Coffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs. Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. We bring in special guests from time to time to discuss issues that impact our employeepopulation The Impact We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here. The Benefits At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member: Flexibility & Balance Flexible Time Off – Take the time you need to rest, recharge, and live your life. Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. Work From Home Reimbursement – Support a productive home office environment. Health & Wellness Multiple Health Plan Options – Including a 100% employer-paid plan. Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. Fitness Reimbursement Program – Stay active, your way. On-Demand Mental Health Support – Access to Headspace and other wellness tools. Family & Future Paid Parental Leave – For both birthing and non-birthing parents. Traditional & Roth 401(k) – With a generous company match. Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. Growth & Recognition Online Learning Platforms – Fuel your professional development. Competitive Salary & Bonuses – Your contributions are valued and rewarded. Equal Opportunity Employer Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.