Digital Analytics Director

About the Role: TRKKN is a global leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google's ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment. This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at TRKKN are limitless. The Role As a Digital Analytics Director, you will play a key role in delivering TRKKN's digital analytics projects for clients. You will be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to drive business growth. Responsibilities Implement and manage analytics tools such as Google Analytics 4 (GA4), and Google Tag Manager (GTM) for clients, including features Consent Mode and Enhanced Conversions. Consult with clients to understand their marketing analytics objectives, and leverage advanced capabilities in Google Analytics and Google Marketing Platform to deliver value. Communicate project status with clients on a regular basis, including presentations when required. Build strong client relationships that create more value for clients as we better understand their business needs. Support migrations from client-side to server-side tagging. Develop and maintain dashboards and reports to visualise key performance indicators (KPIs). Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists and digital marketing experts, to deliver comprehensive solutions for clients. Stay up-to-date on the latest digital analytics trends and technologies. Qualifications Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management, including Server-Side Tag Manager (sGTM). Strong understanding of digital analytics concepts, methodologies, and best practices. Familiarity with using Google Cloud for digital analytics, such as BigQuery for GA4 data export and Cloud Run for sGTM. Excellent problem-solving and analytical skills. Ability to communicate complex technical concepts in a clear and concise manner. Strong attention to detail and organisational skills. SQL, JavaScript, and Firebase experience are strong additional skills. Benefits Competitive salary and benefits package Opportunity to work on challenging and impactful projects for a diverse range of clients Be part of a dynamic and growing team Learn and develop your skills in the field of digital analytics About the Agency: Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures. OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards. https://omgukcareers.com/working-at-omg/ Flexible Working At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work. Be Your Best We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you. Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.