Demand Generation Lead

Who We Are: We believe that open-source software, open standards and APIs are the greatest transformational tools for organizations in the modern software development era. Our mission at Diagrid is to provide developers with APIs and tools that help them focus on their code and not on infrastructure. As online digital services need to handle more load and run on multiple clouds or on-premises environments, programming to higher level abstractions delivers consistent, secure and reliable code that is easily portable and helps organizations de-risk their projects. Diagrid is founded by the creators of the Dapr and KEDA open-source projects, and who led the user experience, design and development of hyper-scale infrastructure cloud services, serverless platforms and open-source projects at Microsoft. Dapr has now achieved graduated status within the CNCF, joining renowned projects like Kubernetes, Prometheus, and Istio. We are backed by top VC firms and supported with industry leading investors and advisors including Joe Beda (Kubernetes Co-Founder, former Co-Founder / CTO at Heptio) Matt Klein (Creator of Envoy, Lyft), Mark Russinovich (CTO, Microsoft Azure), William Morgan (Creator of Linkerd, CEO Buoyant), Seth Vargo (Senior Staff Engineer, Google), Adam Gross (Former CEO, Heroku), Sri Viswanath (Former CTO, Atlassian), Adam Frankl (Dev Marketing Expert, Neo4J & JFrog), and Roopak Venkatakrishnan (Head of platforms, Bolt). About Diagrid Diagrid makes AI agents reliable and secure for mission-critical autonomous workflows. We deliver a managed Dapr control plane (Diagrid Conductor and Catalyst) that removes the complexity of running production-grade distributed applications on Kubernetes. Our customers trust us to make durable execution, observability, and fault tolerance effortless so developers and platform teams can focus on building differentiated business logic instead of infrastructure headaches. The Role We’re looking for a hands-on Demand Generation Lead to own the full-funnel demand engine that drives awareness, engagement, and revenue-generating pipeline for our developer-first and enterprise audiences. We are looking for a builder who obsesses over measurable pipeline contribution, tight sales alignment, and relentless experimentation in the developer infrastructure and workflow orchestration space. Expert use of AI tools is required to automate processes, reporting, and GTM campaigns. You will report directly to the President and play a pivotal role in scaling Diagrid’s growth in a fast-moving, remote-first startup environment. Key Responsibilities Develop and execute multi-channel demand generation strategies and campaigns (paid media, content syndication, email nurturing, webinars, and ABM) that consistently deliver qualified leads and pipeline. Own performance marketing channels, including LinkedIn Ads, Google Ads, retargeting, and content promotion — continuously testing, optimizing, and scaling for ROI and pipeline velocity. Lead Account-Based Marketing (ABM) programs in close partnership with Sales to accelerate high-value opportunities. Drive organic growth by delivering strong SEO and AEO (Answer Engine Optimization) results. Optimize website content, technical structure, and assets to improve visibility in traditional search engines as well as AI-powered answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews, Claude, etc.), ensuring Diagrid ranks for high-intent developer and infrastructure queries. Reporting & Analytics: Build, maintain, and present comprehensive reporting dashboards covering campaign performance, pipeline attribution, MQL-to-SQL conversion, event ROI, social engagement, SEO/AEO performance, and overall marketing contribution to revenue. Deliver actionable insights and recommendations to marketing, sales, and executive leadership on a regular cadence. Work hand-in-hand with the Product Marketing team to align campaigns with product positioning, develop technically accurate and compelling messaging, co-create content and assets, and ensure all demand programs resonate deeply with platform engineers, AI/ML teams, and enterprise infrastructure buyers. Act as a data-driven builder: experiment relentlessly, measure everything, and iterate quickly to scale what works in a resource-efficient startup environment. Proactively create and lead AI strategies for all dimensions of Marketing using AI-tools (Claude, Grok, ChatGPT, etc.) to accelerate top-of-funnel growth and optimize for conversion. What You Bring 5 - 10+ years of demand generation or growth marketing experience in B2B SaaS, ideally in developer tools, infrastructure, cloud-native platforms, Kubernetes, workflows, or AI infrastructure. Proven track record of building and scaling demand programs that deliver measurable pipeline and revenue impact (not just vanity metrics). Hands-on expertise with performance marketing (LinkedIn Ads and Google Ads a must), ABM, event marketing, and marketing automation platforms (HubSpot strongly preferred). Strong analytical and reporting skills with experience using Google Analytics, HubSpot, LinkedIn Campaign Manager, and BI tools. Excellent project management, cross-functional collaboration, and communication skills. Builder mentality — comfortable wearing multiple hats and thriving in a fast-paced, remote startup. Experience working in a dynamic international environment with employees and customers spread throughout the globe. Genuine passion for developer marketing and open-source-adjacent ecosystems is a big plus. Diagrid Benefits: Competitive compensation Company equity Remote first & flexible work environment Flexible paid time off Comprehensive healthcare for you and your dependents Choice of hardware $1000 for home office setup Monthly WFH stipend Team events & gatherings Chance to collaborate with industry-leading figures Diagrid, Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We embrace and celebrate differences and diversity.