Demand Generation & Growth Manager

SUMMARY Omatic is seeking a campaign manager who thrives on execution and loves the intersection of marketing and sales. In this role, you will own the programs that move prospects through the funnel and give the sales development and AE teams the campaign infrastructure they need to work accounts effectively. You will run two connected motions: the always-on inbound engine that converts interest into qualified pipeline, and the sales-facing campaign coordination that makes SDR outbound and AE account plays more targeted and more effective. Product Marketing and the Content team produce the assets. You take those assets and activate them — building the nurture sequences, coordinating the cadences, running the ABM plays, and reporting clearly on what is converting. This is a role for someone who finds genuine satisfaction in making a complex system run cleanly. You are the person who knows exactly what is in market this week, why each program exists, and what the numbers say about whether it is working. You bring recommendations, not just reports, and you want to be part of a team that is building something that matters. WHAT YOUR TEAM DOES The Demand Generation and Partner Marketing team owns the pipeline engine at Omatic. The Director leads strategy across two connected motions: the demand programs that convert interest into qualified pipeline, and the partner marketing programs that turn Omatic's ecosystem relationships into commercial growth. The team also includes a Field and Activation Coordinator who owns event, social and email execution, and a Partner and Ecosystem Marketing Manager who runs the strategic partner relationships and co-marketing programs. You will be the fourth member of this team, owning the campaign execution and sales coordination layer that ties both motions together. WHO YOU ARE You love bringing order to a busy campaign calendar and keeping multiple programs moving at once without dropping details. You are comfortable working directly with the SDR team and the AEs — not as their manager, but as the marketing person who keeps them informed, equipped, and coordinated with what is running. You know that if sales does not know what marketing is doing this week, something has already gone wrong. You are a HubSpot native. Building workflows, managing segments, setting up campaign records and tracking, troubleshooting why something is not firing — these are not things you dread, they are things you are good at. You take data seriously and you present it clearly, with a point of view about what it means and what should change. You are at an early-to-mid point in your career and you are hungry to grow. You want to take ownership of a function, do it well, and demonstrate over time that you can handle more strategy alongside the execution. You openly give and receive feedback and you want to do the best work of your career. WHAT YOU'LL WORK ON Always-On Inbound Engine Build, manage, and continuously optimize the HubSpot nurture programs that move inbound leads from first touch through MQL and into sales-ready conversations Own the MQL conversion layer: monitor lead scoring performance, flag scoring anomalies to RevOps, and identify where leads are stalling in the funnel and why Coordinate with RevOps on lead routing, SLA compliance, and handoff quality between marketing and the SDR team — the routing rules are RevOps territory, but the clean execution of those handoffs is yours Manage the paid media agency relationship day to day, including campaign briefs, creative approvals, performance check-ins, and budget pacing. Strategy and agency selection sit with the Director Run landing page and campaign asset deployment: set up forms, configure tracking, ensure UTM taxonomy is consistent, and confirm everything is tagged correctly for attribution Sales Development and AE Campaign Coordination Work directly with the SDR team to develop and sequence outbound cadence messaging: the email copy, call frameworks, and LinkedIn touchpoints that align with active campaign themes and target personas Coordinate account-based plays with AEs: identify which accounts are in active campaign sequences, ensure AE outreach is timed and aligned with marketing touches, and log coordination in Salesforce Build and maintain the campaign calendar that SDRs and AEs can actually see and plan against. If sales does not know what marketing is running this week, the coordination has already failed Serve as the day-to-day marketing contact for the SDR team: not an SDR manager, but the person who answers the question of what they should be saying to accounts in a given segment right now Campaign Operations and Performance Reporting Own the HubSpot campaign infrastructure: lists, workflows, campaign records, email templates, and reporting dashboards — kept clean, documented, and understandable to anyone on the team Produce a weekly campaign performance report covering inbound volume, MQL conversion, nurture engagement, and paid media efficiency — and bring trend analysis and recommendations alongside the numbers QA every campaign deployment before it goes live: links, tokens, suppression lists, sending domain, mobile rendering — errors at this stage are avoidable and expensive Maintain a campaign playbook documenting what has been run, what performed, and what the team has learned — the institutional memory that makes the team smarter over time Manage campaign statuses and attribution data in both HubSpot and Salesforce so RevOps can trust the numbers and partner pipeline reporting stays accurate HOW YOU'LL KNOW YOU'RE WINNING MQL to SQO conversion rate improves quarter over quarter as nurture programs are tuned and sales coordination tightens The SDR team has a clear, current campaign calendar and aligned messaging for active segments at all times HubSpot campaign infrastructure is clean and trusted by RevOps for attribution reporting — zero unexplained discrepancies between HubSpot and Salesforce Paid media agency receives timely, specific briefs and performance feedback, with budget pacing staying within plan each month The weekly campaign report is delivered on time, includes trend analysis, and generates at least one actionable recommendation per cycle ABM plays are coordinated with AEs on target accounts with documented marketing and sales touches tracked in Salesforce WHAT YOU MAY HAVE 3 to 5 years of experience in demand generation, campaign management, or marketing operations in a B2B SaaS environment Hands-on HubSpot experience: you have built nurture workflows, managed lists and segmentation, set up campaign records and reporting dashboards, and can troubleshoot when something is not behaving as expected Direct experience working with a sales development or SDR team: you understand how outbound cadences work, what SDRs need from marketing, and how to build a working relationship across the marketing and sales boundary Exposure to account-based marketing or ABM coordination, even if not the primary owner — you understand what it means to align marketing touches with AE outreach on a target account list Experience coordinating with an external agency or vendor, including briefing, feedback, and performance tracking Salesforce familiarity at the campaign and opportunity level: you can pull a report, understand attribution fields, and coordinate with RevOps on data hygiene A strong analytical instinct: you do not just run reports, you have opinions about what the data means and what should change SERIOUS BONUS POINTS IF YOU HAVE Experience in nonprofit technology, fundraising software, or adjacent B2B SaaS — familiarity with the Salesforce, Virtuous, or Blackbaud ecosystem is a genuine advantage Experience with outbound sequencing tools such as Salesloft, Outreach, or equivalent — you can build or edit a sequence and track engagement data Familiarity with UTM taxonomy, campaign tracking, and basic attribution models Experience with AI tools like Claude or ChatGPT as part of your daily workflow for campaign brief writing, email copy iteration, and performance summary drafting Comfort navigating HubSpot, Salesforce, LinkedIn Campaign Manager, and Google Ads with ease