Data Product Analyst

Overview Adastra is seeking a driven and curious Data Product Analyst who is passionate about turning data into meaningful insights that shape business and product strategy. In this role, you will sit at the intersection of data, product, and business, helping teams unlock the full value of their data through scalable solutions, actionable analytics, and thoughtful storytelling. You will have the opportunity to work on high-impact digital initiatives—analyzing user behavior, optimizing engagement and monetization strategies, and influencing decisions that directly impact customer experiences. This role is ideal for someone who thrives in a fast-paced environment, enjoys solving complex problems, and is excited to lead multiple analytics initiatives end-to-end, particularly within digital or sports & entertainment contexts. Primary Location: Across Canada or USA Work Model: Fully Remote Employment Type: Contract Vacancy Status: New RESPONSIBILITIES Translate business requirements into data models, KPIs, and scalable data solutions Build and maintain dashboards, reporting frameworks, and analytics tools Perform deep-dive analysis on large datasets to support product and business decisions Develop tracking strategies to improve user engagement, monetization, and retention Partner with Product, Engineering, Marketing, and Business teams as a trusted advisor Communicate complex insights clearly to both technical and non-technical stakeholders Manage stakeholder expectations and drive alignment on data-driven initiatives Lead and deliver multiple analytics projects simultaneously Own end-to-end delivery from requirements gathering to insights delivery Continuously improve data processes, workflows, and reporting capabilities Analyze digital interactions across web, mobile, streaming, and ticketing platforms Provide insights on user behavior, content performance, churn, and conversion trends Support analysis of live events, campaigns, and seasonal trends QUALIFICATIONS, SKILLS & EXPERIENCE Bachelor’s degree in Analytics, Computer Science, Business, Statistics, or a related field 5+ years of experience in data analytics or product analytics Experience working in digital and/or sports & entertainment environments Advanced SQL expertise, including strong proficiency in window functions such as RANK, DENSE_RANK, ROW_NUMBER, LEAD, and LAG Working knowledge of Python for data analysis Experience with AWS data ecosystem, including AWS Glue and Amazon Redshift Strong stakeholder management and cross-functional collaboration skills Excellent written and verbal communication skills Proven ability to manage and deliver multiple concurrent initiatives NICE TO HAVE Experience with dbt or other data transformation tools Familiarity with A/B testing and experimentation frameworks Exposure to modern data stack architecture and ELT pipelines ABOUT ADASTRA Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement. Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact. Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia. WHAT WE OFFER Opportunity for advancement and career progression Competitive compensation package Comprehensive benefits plan Successful referral program The opportunity to work with one of Canada’s 50 Best Managed Companies Satisfaction of working for a reputable company A flexible, dynamic, and diverse workplace EQUAL OPPORTUNITY EMPLOYER In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code. In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance. AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions. There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent. Contact [email protected] to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.