Customer Relationship Management Business Analyst

Life Sciences CRM Business Analyst

Location: 100% Remote

Duration: 6-12 months

Industry Experience: Pharma / Biotech / MedTech (MUST

)
Role Overvi

ewThe CRM Business Analyst bridges commercial business needs and technology solutions, supporting the implementation, optimization, and ongoing management of CRM platforms (e.g., Salesforce Health Cloud, Veeva CRM). This role works closely with Sales, Marketing, Medical, and IT to drive effective customer engagement, data integrity, and process efficienc

y.
Key Responsibilit

• iesGather, analyze, and document business requirements for CRM enhancements and initiati
• vesTranslate business needs into functional specifications, user stories, and process fl
• owsConfigure and support CRM platforms (e.g., Veeva CRM, Salesforce Sales/Service/Marketing Clo
• ud)Partner with stakeholders (Sales Ops, Marketing, MLR, IT) to improve customer engagement workfl
• owsSupport field teams (sales reps/MSLs) with CRM tools, reporting, and usability enhanceme
• ntsManage backlog, prioritize enhancements, and coordinate with development te
• amsConduct UAT (User Acceptance Testing) and ensure solutions meet business requireme
• ntsDevelop and maintain reports/dashboards (e.g., call activity, HCP engagement, campaign performan
• ce)Ensure data quality, compliance, and adherence to pharma regulations (e.g., Sunshine Act alignme
• nt)Support integration efforts with MDM (Reltio), data warehouses (Snowflake/Databricks), and marketing automation to
• olsDrive continuous improvement initiatives to optimize CRM adoption and user experie

nceRequired Qualificati

• onsBachelor’s degree (Business, Life Sciences, IT, or related fie
• ld)Experience
• in:CRM Business Analysis or Sales/Marketing Operati
• onsLife Sciences commercial environment (pharma/biotech/medte
• ch)Hands-on experience with Salesforce and/or Veeva
• CRMStrong knowledge of commercial processes (sales force execution, territory management, HCP engageme
• nt)Experience with requirements gathering, UAT, and stakeholder managem
• entExcellent communication and analytical ski

llsPreferred Ski

• llsExperience with Salesforce configurations (reports, workflows, objects, dashboar
• ds)Familiarity with Veeva ecosystem (Vault, Align, Nitro, PromoMats a pl
• us)Understanding of data governance and MDM solutions (e.g., Relt
• io)Exposure to Power BI/Tableau for analytics and report
• ingAgile/Scrum experience (user stories, sprint cycles, backlog groomi
• ng)Knowledge of omnichannel engagement and digital marketing integrat

ion
Key Delivera

• blesBusiness requirements documents (BRDs) / user sto
• riesCRM enhancements and release sup
• portDashboards and reports for commercial insi
• ghtsUAT test scripts and validation res
• ultsProcess documentation and training mater

ials