CTV & Programmatic Account Director

CTV & Programmatic Account Director Philadelphia - Philadelphia, PA 19107 Apply Apply Description Job Title: CTV & Programmatic Account Director Location: Philadelphia/NYC Health Union powers the first and largest community-based activation and data platform, transforming healthcare by providing unparalleled support, information, and validation for millions navigating complex health conditions and their care teams. With over 125+ condition-specific online communities and 15 years of community leadership, Health Union’s authentic engagements fuel the company’s robust suite of endemic media, influencer marketing, market research, and data solutions, driving proven outcomes for patients, HCPs, and brands. Position Overview: Health Union is seeking a strategic, detail-oriented, and growth-minded CTV & Programmatic Account Director. This role is designed for a strategic professional who excels at nurturing existing client relationships and driving organic growth through exceptional service and media planning expertise. You will serve as a key partner to our largest enterprise accounts, providing high-level strategic support to scale our most significant partnerships and drive transformative revenue growth. The ideal candidate possesses deep functional knowledge of the pharmaceutical TV and programmatic landscape, combined with a passion for helping clients achieve complex KPIs through data-driven digital and video solutions. What You Do: Account Growth & Strategic Support: Account Management: Serve as the primary point of contact for a defined set of accounts, focusing on cultivating deep relationships and ensuring long-term retention. Growth & Upsell Identification: Analyze campaign performance to identify opportunities for expansion and upsell, helping clients evolve their TV and programmatic strategies. Enterprise Partnership Assistance: Provide high-value strategic support for the VP of Platform Partnerships on large enterprise deals, including meeting preparation, partnership evaluation and proposal customization. Client Communication: Participate in and lead client calls to synthesize campaign insights, driving renewal confidence through data-backed storytelling. You will cultivate deep relationships with agency investment leads, focusing on expanding traditional digital display budgets into high-impact CTV and Video campaigns. Cross-Functional Collaboration: Partner closely with Product and Data Operations to ensure our audience segments are optimized for activation across premium video platforms. You will provide "voice of the industry" insights to help guide the evolution of our video-centric product roadmap. Audience Evangelism: Serve as an audience activation expert, ensuring Health Union is positioned as an indispensable partner. Qualifications What You Bring: 3–5 years of experience in programmatic advertising, media planning, or investment, with a specific focus on Video/CTV. Deep Functional Knowledge: Expert understanding of the ad-tech ecosystem, including DSP operations, SSP dynamics, and the technical mechanisms of CTV identity and attribution. Strategic Mindset: Proven ability to analyze market trends and develop creative bundling or solutioning strategies to secure enterprise-level partnerships. Pharma/Health Vertical Experience: A foundational understanding of the pharmaceutical marketing landscape and the nuances of activating and measuring HIPAA-compliant data is highly preferred. Communication: Exceptional presentation skills, with the ability to translate complex technical programmatic details into clear, actionable business outcomes for executive decision-makers. Annual base salary for positions at this level and job gr oup is $111,000-$120,000, and you r base pay will depend on the qualifications, experience, skills, and competencies required for this job. At Health Union, base pay is one part of our total compensation package and is determined within a range that provides the opportunity to progress as you grow and develop within a role. In addition, our Total Rewards package includes medical, dental, and vision insurance, a 401(k) plan, a professional development budget, and paid time off available to full-time employees upon hire. You will also be granted time off for designated company-paid holidays, summer Fridays, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. HEALTH UNION REALLY IS THE BEST PLACE TO WORK As a dynamic organization that offers flexible work options, we foster a workplace that encourages an authentic, respectful culture of teaching and learning. We work hard and save space to form close-knit relationships that are meaningful to us individually. Health Union also offers top-tier benefits and other perks to full-time employees, starting day one. We cultivate a dynamic, collaborative work environment that values inclusion, community, excellence, and transparency . But don’t just take our word for it: The Philadelphia Inquirer, Philadelphia Business Journal, Inc., and Forbes have all named Health Union a “best place to work”-and we take pride in living up to that hype every day. Commitment to Inclusion At Health Union, we believe that individually we make a statement, but collectively we make an impact. Diversity and inclusion power that impact. We strive to create a sense of belonging by embracing our differences. We are an organization where everyone is valued, heard, and appreciated. Health Union encourages applicants from historically marginalized populations to consider our team as your next opportunity for change. We are committed to equal employment opportunity and advancement regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or gender expression, Veteran status, or any other characteristic protected by applicable law. To comply with federal law, Health Union participates in E-Verify. Successful candidates must pass the E-Verify process after hire. Applicants must be legally eligible to work in the U.S for any employer. The position offers a hybrid work arrangement for Philadelphia-based employees or a remote work arrangement for NYC-based employees. Our office is located in Center City, Philadelphia.