CRO Copywirter

CRO Copywriter Primal Queen Full-Time | Remote About Primal Queen Primal Queen is a fast-growing 9-figure women’s wellness brand built on education, trust, and performance-driven marketing. We’re looking for a CRO Copywriter who understands that copy isn’t about sounding clever—it’s about driving measurable action. This role is for someone who lives at the intersection of consumer psychology, direct response copy, conversion optimization, and data. You’ll own messaging across landing pages, funnels, advertorials, offers, and customer journeys—with every word tied directly to conversion performance. What You’ll Own Conversion Copywriting Write and optimize: Landing pages Product pages Advertorials Upsell/downsell flows Subscription funnels Offer pages Develop messaging frameworks tailored to awareness levels, objections, and customer psychology Testing + Optimization Build and execute structured A/B testing roadmaps Create hypotheses based on user behavior, analytics, and market insights Analyze test results and iterate messaging accordingly Research + User Behavior Analysis Analyze: Heatmaps Session recordings Scroll depth Funnel drop-offs Survey responses Conduct or support usability testing and customer interviews Turn customer language into conversion-driven messaging Cross-Functional Collaboration Partner with: CRO team Designers Media buyers Product team Growth team Ensure copy aligns with UX, visual hierarchy, and overall funnel strategy What We’re Looking For 4+ years in direct response copywriting, CRO copywriting, or growth marketing Strong track record improving CVR, AOV, subscription conversion, or funnel performance Deep understanding of: Consumer psychology Behavioral economics Offer positioning Objection handling Hands-on experience with: Hotjar VWO GA4 Microsoft Clarity Other testing / analytics tools Experience in supplements, wellness, beauty, or women’s health is strongly preferred Bonus Points Experience scaling 8–9 figure DTC brands Experience with subscription products Background in paid media creative or advertorial funnels Understanding of TOF / MOF / BOF messaging What Success Looks Like Measurable lift in landing page conversion rates Stronger AOV and subscription conversion A clear and scalable testing roadmap Messaging frameworks that improve customer trust and buying behavior