CRM Specialist

CRM Specialist Our company has a vision to change people’s mood for the better . And our mission is to be a fast moving, highly efficient, tech services company that engages people, partners & players and gives them great experiences. We work with a range of global client brands - are we are in “scale up” mode, hiring the best and most highly motivated, fast working, bureaucracy hating, “I want to win but I’m not afraid to fail…”, team players. We provide B2B support services to multiple technology and gaming partners, we believe in the free market, and want to hear from the best of the best. We are seeking a highly skilled and experienced CRM Specialist to join our dynamic team. The ideal candidate will have a deep understanding of customer relationship management strategies and tools, and a proven track record in enhancing customer engagement and retention within the online iGaming industry . Location: The role is open to candidates based in Bulgaria , Poland , Georgia , Cyprus and Malta with the ability to go to the office. Key Responsibilities: Develop and Execute CRM Strategies: Design, implement, and optimize CRM campaigns to enhance customer engagement, loyalty, and lifetime value. Collaborate with the marketing and analytics teams to identify customer segments and tailor campaigns accordingly. Customer Data Management: Manage and analyze customer data to derive insights and improve the effectiveness of CRM campaigns. Ensure data integrity and compliance with relevant regulations (e.g., GDPR). Campaign Management: Plan and execute multi-channel campaigns (email, SMS, push notifications, etc.) to engage and retain customers. Monitor and report on the performance of CRM campaigns, providing insights and recommendations for improvement. Customer Journey Mapping: Develop and maintain detailed customer journey maps to understand and enhance the customer experience. Implement automation workflows to streamline customer interactions and create engagement cycles tailored to player behavior. Identify key touchpoints and develop strategies to optimize each stage of the customer lifecycle. Gamification: Integrate gamification techniques into CRM strategies to boost customer engagement and loyalty. Develop and manage gamified experiences such as points, badges, leaderboards, and challenges into the CRM platform to encourage participation and reward engagement. Monitor and analyze the impact of gamification on customer behavior and campaign effectiveness, making data-driven improvements as necessary. Loyalty Programs: Design and manage customer loyalty programs to incentivize repeat business and increase customer retention. Analyze the effectiveness of loyalty programs and make data-driven adjustments as needed. **While these responsibilities outline the primary focus areas, this role may also involve other tasks to support evolving business needs. Qualifications: Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus. Experience: Minimum of 1-2 years of experience in a CRM role, preferably within the online casino or iGaming industry. Proven experience in managing CRM campaigns and customer loyalty programs. Technical Skills: Analytical skills with the ability to interpret data and generate actionable insights. Familiarity with email marketing platforms and marketing automation tools. Soft Skills: Excellent communication and interpersonal skills. Strong project management and organizational skills. Ability to work independently and collaboratively in a fast-paced environment. Comfortable with changes in priorities and plans. English working environment. Desirable Skills: Knowledge of the online casino and iGaming industry. Experience with segmentation and personalization techniques. Understanding of regulatory requirements related to customer data and marketing communications. Why Join Us: Be part of a fast-growing, innovative company with a clear vision and mission. Work in a dynamic, collaborative environment that values speed, clarity, and decisiveness. Take ownership of a critical role with the opportunity to make a significant impact on the business. Join a team of highly motivated, talented professionals who are passionate about delivering exceptional experiences. About SixValues Our vision is to elevate people's moods everywhere, making every interaction more engaging, rewarding, and memorable. Through cutting-edge technology and a real commitment to excellence, we aim to revolutionize how people connect with digital experiences and transform the world of betting and gaming technology. Our mission is simple yet ambitious: to be a fast-moving, highly efficient tech company that brings joy and excitement to players by delivering top-tier solutions for operators. From website and application development to data analytics and payment systems, everything we do is designed to create seamless, thrilling experiences for our partners and their customers. Department CRM Role CRM Specialist Locations Cyprus, Malta, Bulgaria, Georgia, Poland Remote status Hybrid