CRM & Retention Lead

Join us as a CRM & Retention Lead and own Zeely’s entire CRM engine — from defining lifecycle strategy to building scalable activation, retention, and monetization flows. In this role, CRM goes far beyond email campaigns and serves as a core product and revenue driver, directly impacting user activation, retention, and monetization across the full customer lifecycle. You’ll have full autonomy over CRM funnels and initiatives, work cross-functionally with Product, Growth, Engineering, and Marketing teams, and drive measurable impact on product growth and company revenue. Zeely AI is an AI-powered marketing platform that helps businesses generate high-performing UGC videos and ad creatives, and launch effective Facebook and Instagram advertising campaigns — without agencies, complex setups, or long production cycles. Today, Zeely serves 1M+ users across the US and Tier-1 markets and is ranked among the Top-3 players in its category in the US. The product shows strong year-over-year growth and is built by a team of 150+ specialists across product, engineering, growth, and marketing. Your Key Responsibilities: Own and evolve the full CRM lifecycle — from registration and first payment to activation, retention, and reactivation — designing end-to-end user journeys across email, mobile push, in-app, and other CRM channels. Drive user activation and early value, guiding users to key actions, reducing Time to First Value, and increasing feature adoption through structured onboarding and lifecycle flows. Design and scale retention and win-back strategies, including cohort-based retention flows and behavioral reactivation campaigns with a measurable impact on churn and engagement. Build CRM initiatives with a direct revenue impact, improving conversion to paid, ARPU, LTV, and the overall contribution of CRM to total revenue. Lead segmentation, personalization, and experimentation, moving from mass messaging to behavioral, event-driven CRM, and owning A/B testing from hypothesis to decision, with proper control groups. Collaborate closely with Product, Analytics, Engineering, and Growth teams, combining strategic ownership with hands-on execution, and continuously improving CRM processes and infrastructure. What You Need to Join Us: 6+ years of experience in CRM, lifecycle, retention, or product-led marketing roles within product or SaaS companies. Proven experience owning and scaling an end-to-end CRM lifecycle with a measurable impact on activation, retention, and revenue. Strong background in data-driven decision making, including cohort analysis, funnels, and experiment evaluation. Hands-on experience with A/B testing and experimentation, including hypothesis design, control groups, and result interpretation. Deep understanding of activation, retention, and monetization mechanics in subscription-based or usage-based products. Experience working with large user bases (100k+ MAU) and high-volume CRM communications. Strong segmentation and personalization skills, with experience moving from mass campaigns to behavioral and event-driven CRM. Ability to collaborate effectively with Product, Analytics, and Engineering teams, translating business goals into CRM strategies. High level of ownership, autonomy, and accountability — comfortable operating in an environment with evolving processes. Willingness to be hands-on when needed, while building scalable systems and processes. Why It’s Exciting to Work With Us: Operating at real scale — with over one million users across Tier-1 markets, CRM at Zeely is not an experiment but a mission-critical growth engine. Join a strong A-level team of experienced professionals who set a high bar and push each other to do better work. Remote-first approach: work from anywhere, with access to our offices in Warsaw and Kyiv. We take care of the essentials. Paid time off, sick leaves, and financial support with private entrepreneurship matters. Regular performance reviews to ensure your growth is transparent and rewarded. Recruitment Process: Recruiter Interview → Test Task → Interview with Hiring Manager & CCO → Reference Check → Job Offer. If this role aligns with the kind of impact you want to make next, we’d love to hear from you. Send us your CV — we’d love to get to know you better!