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CRM Marketing Manager B2B We’re looking for a CRM Lifecycle & Retention Manager to own and optimize the full user lifecycle across our SaaS products, from onboarding and activation to retention, upsell, and win-back. Apply now At Onoff, CRM is a core growth lever directly tied to product usage, retention, and monetization. We’re looking for a CRM Marketing Manager B2B to take full ownership of the user lifecycle across our SaaS products from onboarding and activation to retention, expansion, and win-back. You will operate at the intersection of Product, Data, Growth, and Marketing to design and scale behavior-driven CRM journeys that increase engagement, reduce churn, and maximize LTV. Your mission Own and continuously improve lifecycle workflows across onboarding, activation, retention, expansion, and reactivation Design and deploy event-based automations driven by product usage and behavioral signals Build advanced segmentation models and deliver highly personalized CRM experiences at scale Work closely with Product, Data, and Support teams to identify key lifecycle opportunities and define tracking events and triggers Lead a continuous experimentation roadmap (A/B tests, multivariate tests) to improve conversion, engagement, and revenue impact Track, analyze, and optimize CRM KPIs including activation, retention, churn, conversion, ARPU, and LTV What we’re looking for 4+ years of experience in CRM Lifecycle, Retention, Growth, or Product Marketing within SaaS or product-led environments Proven experience building lifecycle automation based on behavioral and product usage data Strong product mindset with a deep understanding of user journeys and business impact Hands-on experience with CRM and analytics tools such as HubSpot or Salesforce Strong ability to collaborate with Product and Data teams in fast-paced environments Fluent English is mandatory (daily interactions in an international context) Why join Onoff? Direct ownership of retention, monetization, and product growth levers Strong product-led, data-driven culture Fast-growing international SaaS environment High autonomy and real impact on business performance If you enjoy turning product usage and user behavior into scalable growth systems, we’d love to meet you. Department Marketing Locations Paris Remote status Hybrid Employment type Full-time