CRM Marketeer

Hi, we are Swapfiets! 👋 Welcome to the world of worry-free biking! We are providing members an all-inclusive bike subscription with free repairs and maintenance and lead the movement to more liveable cities. We are looking for a data-savvy, highly energized CRM Marketeer to shift our member engagement into the highest gear and to continue our growth journey as Europe’s leading bike membership. Swapfiets is active in 8 European markets and provides awesome service daily to 0.3 million active members. If you love creating killer emails, diving deep into customer data, and driving Customer Lifetime Value (CLV) for a leading micro-mobility brand, we want you on our ride.🚲 🚀 This opportunity is open for 40 hours a week with at least 3 days a week at our HQ in Amsterdam (other days are flexible). Do you recognize yourself in this? Of course, teamwork makes the dream work. Swapfiets has an international team of talented professionals and we’re all passionate about what we do. You’ll be working in our Marketing Growth team where you will play a key role, managing our most important communication channels to both our members as well as to prospects. Your contribution will be crucial to bringing Swapfiets to the next level of scalable growth. How you pedal us forward: Campaign Execution: You will manage the daily operations for all CRM channels (Email, push notifications and SMS). This includes gathering project requirements, writing clear briefs for the creative team, and building and launching the campaigns within HubSpot . Communication Management: You control the communication pressure. You'll perfectly balance newsletters, marketing campaigns, and service updates across markets and customer segments to ensure we never spam, but always add value. Audience Segmentation: Use smart segmentation and personalisation across the entire CRM funnel to hit the right member with the right message at the right time. Growth & Retention Projects: Coordinate acquisition and retention campaigns such as referral, test rides, check-ups and win-backs in collaboration with our Growth and Performance teams. Channel Optimization: You will monitor the health of our contact database. You’ll look for ways to improve how our emails and push messages perform and find new opportunities to reach customers effectively across email, SMS and push. Data & Testing: You will regularly perform A/B tests to gather learnings and improve our performance. You will also analyze campaign results, build performance dashboards, and turn this data into actionable insights for our stakeholders Become a HubSpot hero: Work closely with our Marketing Automation Manager to unlock the full potential of our CRM tooling. Drive member growth: Champion projects that maximize lifetime value, like driving e-bike upgrades and add-on adoption. The gear you need: You operate at a Bachelor's level (HBO working/thinking level) with a highly analytical, KPI-driven mindset. 3-5 years of relevant work experience in B2C email marketing for a front runner E-commerce, mobility, retail or subscription company.. Ability to work organized and structured with attention to detail Excellent communication skills in English (other languages like Dutch, French, German or Danish are a big plus). Hands-on experience with CRM tooling and technology. A proactive mindset with a drive for growth. Benefits for a smooth ride Salary starting from €3856 gross per month, depending on your experience. Your own Swapfiets (lend-lease) 🚲! 32 vacation days for ample time off (that’s right, next to 25 vacation days you can use your 7 Swap days as you please) A solid pension plan and a discount on your health insurance Macbook or windows laptop A challenging and rewarding role with significant responsibility and friendly colleagues Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?) Delicious and affordable lunch at the office prepared by our lunch heroes Access to Urban Sports Club for Business arrangement (to promote your healthy lifestyle!) Learning programs development opportunities through our L&D department Engaging workshops and inspirational talks One day off per year to do voluntary work paid by Swapfiets Flexibility to work from home and at the office in Amsterdam Join the ride! Ready to pedal to the metal and help us grow the Swapfiets community? If you’re excited about contributing to a sustainable and rapidly growing company, we encourage you to apply!