As CRM Manager (Customer Relationship Management), you will play a critical role in leading the delivery of our CRM program across the Americas/EMEA/LAC/APAC region while driving major strategic initiatives on a global scale. You will collaborate with stakeholders worldwide to scale and enhance our CRM capabilities and provide direct line management to team members as required. In this role, you will take full ownership of the Americas CRM landscape and agenda, working closely with a global, cross-functional team to drive day-to-day CRM planning, management, and execution across the region. The primary focus will be to deliver sustainable growth through ongoing tactical and strategic campaign optimization, supported by regular performance analysis and clear communication of insights back to the business.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- CRM Program Management: CRM Leadership & Ownership Responsible for owning and delivering best-in-class CRM strategy and execution across the customer lifecycle. This role combines strategic thinking with hands-on delivery, using Braze as a core platform to drive personalised, timely, and high-performing customer communications. You will play a key role in advancing CRM capability, embedding innovation, and delivering measurable commercial and customer outcomes.
- Own and lead the end-to-end delivery and performance of the CRM program across the Americas/EMEA/LAC/APAC region.
- Set the strategic direction for the Americas/EMEA/LAC/APAC CRM agenda, driving efficient day-to-day planning, management, and execution.
- Translate business objectives and customer insights into clear CRM plans and roadmaps.
- Champion a customer-first, value-led approach to CRM, aligned with best practice
- Serve as the primary regional authority and escalation point for all CRM-related activity.
- Lead the scoping, planning, and execution of major data, technology, and marketing automation initiatives to advance CRM capability and impact.
- Own CRM performance analysis and reporting across the region, delivering clear, actionable insights and recommendations to inform strategy, optimization, and business decision-making. CRM Expertise
- Act as a Braze subject-matter expert, owning campaign builds, Canvas journeys, segmentation, and orchestration.
- Design and deliver multi-channel CRM activity leveraging Braze capabilities such as real-time event triggers, dynamic content, and connected content to drive relevance and performance.
- Partner with technical teams to optimise data feeds, integrations, and event schemas.
- Drive advanced personalisation using behavioural, transactional, and preference data.
- Apply modern CRM techniques such as: Real-time and event-based messaging &AI-driven send-time optimisation and message prioritisation and
- Decisioning and next-best-action logic
- Proactively stay ahead of CRM innovation, identifying and piloting new features and emerging industry capabilities.
- Own the CRM testing and optimisation framework, including A/B testing, multivariate testing.
- Use performance data and insights to continuously optimise journeys, content, and cadence.
- Measure incrementality and ROI to demonstrate CRM impact on commercial outcomes.
- Monitor and report on CRM performance against KPIs, including engagement, conversion, retention, and revenue.
- Partner with analytics teams to define success metrics and improve reporting maturity. Translate data into actionable insights and recommendations for stakeholders. Team and Stakeholder Collaboration
- Provide leadership and management to CRM team members, as relevant, ensuring effective delivery of the agreed CRM strategy while prioritizing capability building, performance, and long-term professional development.
- Act as the regional authority and subject-matter expert for all CRM-related initiatives, providing strategic guidance, best practices, and thought leadership across the organization.
- Foster strong collaboration with internal stakeholders and cross-functional partners to ensure CRM initiatives are aligned with broader business and marketing objectives.
- Serve as the primary point of contact for our email service provider, managing the relationship to ensure strong performance, operational excellence, and ongoing platform optimization.
- Partner closely with external vendors and technology partners as required to support CRM execution, innovation, and continuous improvement.
BEHAVIORAL EXPECTATIONS:
As CRM Manager, you will be expected to role model the behaviors aligned with our Ten Standards and our core values of being Member Focused, Trustworthy, and Pioneering. This requires a consistently positive, solution-oriented, and collaborative approach to your work. You will demonstrate a strong customer-centric mindset, advanced analytical capability, and the ability to manage multiple initiatives concurrently. A proactive approach to problem-solving, coupled with a commitment to continuous improvement, will be critical to driving the ongoing success and evolution of our CRM initiatives. We encourage diverse philosophies, cultures and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline or terminate, will be based on merit, competence, performance and business needs.
- Significant experience as a CRM Manager with a deep understanding of core CRM principles.
- Proven line management experience is essential.
- Extensive experience with Email Service Providers (ESPs), including creating and reviewing complex segmentation queries.
- Experience using Braze
- Strong customer-centric mindset, covering campaign creation, lifecycle optimization, test & learn methodology, KPI definition, and reporting.
- Excellent data and analytical skills, with the ability to interpret insights and provide actionable recommendations.
- Proven track record in managing end-to-end CRM programs and email marketing processes.
- Expertise in CRM principles, email marketing, and customer lifecycle management.
- Demonstrated ability to drive measurable improvements in campaign effectiveness and KPIs.
- Ability to define, implement, and promote best practices in CRM and email marketing.
- Strong project management, communication, and analytical skills.
- Experience collaborating with global stakeholders and managing relationships with email service providers.
- Capability in using Liquid logic
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.
Rewards designed around you:
- A competitive salary depending on experience
- Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
- Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
- Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
- Extra Rewards. Lucrative Ten Loyalty Rewards program.
- Remote Working Holidays - possibilities to Travel and Work!
- Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
Join us and experience a workplace where you can truly thrive. Discover Ten Group
Commitment to Diversity
We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.
“Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time. Ten Group is not responsible for any fees related to unsolicited resumes.” , age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law