CRM & LifeCycle Campaign Manager (South Africa)

Join Papier as a CRM & LifeCycle Campaign Manager! L ocation: Remote (based in South Africa) Reports to: Retention Manager Team: Marketing Salary: Competitive, with comprehensive benefits About Papier At Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy. Role Summary We’re hiring a CRM & Lifecycle Campaign Manager to own broadcast emails. This is a hands-on role focused on planning our annual email calendar, briefing our in house creative team, building and sending emails in Braze. You’ll be responsible for the end to end process of our broadcast email marketing including performance reporting using Looker and Braze data. You will also support on updating and refreshing our lifecycle email flows and emails. You will be responsible for making sure CRM supports key trading moments, drives repeat purchases and works closely with paid and growth activity. The focus is strong briefing, execution, consistent testing and clear reporting on what’s working. This role will be performed fully remote. About You 3 - 5 years experience in CRM or lifecycle marketing within e-commerce Strong hands-on experience building and sending campaigns in Braze Comfortable with designing and working to a campaign calendar and deadlines Strong attention to detail and ability to move quickly Confident using data to assess performance and make improvements Able to work closely with growth and creative teams What You'll Do Broadcast: Own planning and execution of all emails, aligning our sends with key trading moments and product seasonality. Work closely with growth and creative teams to brief, build and deliver emails that align with paid activity and trading priorities Lifecycle: Working closely with our Retention Manager you will develop and refine lifecycle journeys that drive repeat purchase and improve first-to-second order behaviour Identify key customer segments and build targeted campaigns around them Own and optimise core automated flows, ensuring messaging, cadence and timing support trading priorities Testing, Reporting & Platform: Run structured testing across campaigns and flows to improve performance over time Track and report on revenue contribution, engagement and repeat behaviour, using insights to inform future activity Maintain strong segmentation, list health and data accuracy across the CRM platform What We Offer Annual Leave Package Personal stationery allowance when you join the team 2 days paid per year to volunteer for a cause you care about 40% Staff Discount Access to mental wellbeing resources and support Inclusive and friendly team who will make you feel welcome from day one! Join Us At Papier, we believe that the diverse perspectives of all paper people deserve to be celebrated. A creative and curious community, we strive to be inclusive and equitable to all. We’re an equal-opportunity employer and do not discriminate against any employee or applicant on any grounds. From hiring processes to day-to-day business, we aim to create an environment that is accessible and safe for everyone. We’re always working towards building a balanced and supportive workplace, with policies and ways of working to ensure everyone can make the most of their time at Papier.