CRM Campaign Manager

CRM Campaign Manager Extract marginal gains from a player base through precision targeting and high-impact lifecycle logic across a complex multi-brand promotional landscape. Apply We usually respond within a week Location: Ideally based in Malta (hybrid) or Remote from Europe Reporting to CRM Performance Lead Your mission The 1% Strategy: Own the end-to-end planning of CRM calendars across multiple brands. Your goal is to find the marginal gains that drive ROI without increasing player fatigue. Advanced Segmentation: Move beyond basic lists. You’ll apply RFM, VIP tiers, and behavioral logic to ensure the right player gets the right offer at the right time. Lifecycle & Automation: You don’t just fill a calendar; you build journeys. You’ll own the logic for automated flows and A/B testing frameworks to constantly refine our "Early Life" and "Retention" paths. Commercial Gatekeeping: Manage the delicate balance between bonus cost and profitability . You ensure we aren't "over-bonusing" and that every campaign is backed by a clear performance rationale. Analytic Partnership: Work as a "power duo" with CRM Performance Analysts to translate raw data into actionable, high-converting campaign plans. What You Bring You have 2–3+ years of experience, specifically in a CRM role in the online casino industry. You understand player value and lifecycle marketing logic. You have a creative spark for messaging and offers, but you are grounded in Value Segmentation Analysis. You have a proven track record of using A/B testing to optimize subject lines, offer structures, and send times. You are meticulous with calendars and timelines. Experience with FastTrack is a major advantage. What's in it for you? The chance to make a tangible impact in a rapidly growing, global company . A culture that rewards ambition, innovation, and collaboration . 28 days time off and public holidays if remote. Comprehensive benefits package for Malta-based employees, including: Private health insurance, wellness allowance, and communication allowance. Healthy lunch on Wednesdays and a varied calendar of social events throughout the year.. Employee discounts in restaurants and businesses. Extended second-parent leave policy. Private parking space. Remote status Hybrid Employment type Full-time