CRM and Lifecycle Marketing Manager

CRM and Lifecycle Marketing Manager Drive growth through HubSpot CRM - build lifecycle journeys, unify data, and partner with sales to deliver smarter, faster marketing across the HORECA channel. Join Noumi: Imagining a Healthier Tomorrow 🌱 At Noumi Limited (ASX: NOU), we’re blending the power of nature and science to create nourishing products that support healthier lives, communities, and the planet. With leading brands like MilkLab, Australia’s Own, Vital Strength, Crankt, and Uprotein, our products are enjoyed across 24 countries - and we’re just getting started. With 500+ team members worldwide, two manufacturing sites in Australia, and offices in Australia, Singapore, and China, we’re proud to be a leader in plant-based and dairy beverages, sports nutrition, and lactoferrin both locally and globally. Every day at Noumi brings new opportunities to grow, make an impact, and be part of something bigger. Our Healthier Tomorrow plan puts sustainability and wellbeing at the heart of everything we do, from the products we create to the way we support our people. The Opportunity We’re looking for a CRM & Marketing Automation Manager to lead and scale our use of HubSpot across the HORECA channel. This role will drive customer growth, improve sales productivity, and unify marketing and sales through a single customer view. Lead CRM strategy and optimisation of HubSpot Marketing Hub Enterprise Own and maintain a unified customer database across marketing and sales Consolidate tools into HubSpot to streamline execution Build and optimise automated lifecycle journeys (onboarding, events, remarketing, retention) Partner with HORECA Sales to translate field activity into scalable CRM programs Deliver campaigns across landing pages, email, and paid/social channels Develop dashboards and reporting on performance, ROI, and attribution Drive CRM adoption, training, and ongoing optimisation What you’ll bring 5+ years in CRM/Marketing Automation with strong HubSpot experience Proven ability to build lifecycle programs that drive acquisition and retention Experience working cross-functionally with sales and marketing teams Strong analytical, commercial, and project management skills FMCG or HORECA experience highly regarded Why Noumi? This year, we achieved 90% participation in our Gallup Employee Engagement Survey – a world-class result - and recorded year-on-year improvement in overall engagement scores. We’re committed to building an inclusive culture where every team member can thrive. Here’s a taste of what you can expect when you join our team: Paid Parental Leave – supporting you through life’s big moments. Quarterly Product Allowance – enjoy our leading brands like MilkLab, Uprotein, and Vital Strength. Wellbeing Support – access to Sonder, our EAP, and other wellbeing programs. Salary Packaging Options – including novated leases through SG Fleet. Curious to learn more about what we do? Explore our range of products at noumi.com.au . Ready to be part of a company that’s imagining a healthier tomorrow ? Apply now and grow your career with Noumi. Department Marketing & Product Development Role Milklab Locations Ingleburn Remote Status Hybrid About Noumi Join Noumi: Imagining a Healthier Tomorrow 🌱 At Noumi Limited (ASX: NOU), we’re blending the power of nature and science to create nourishing products that support healthier lives, communities, and the planet. With leading brands like MilkLab, Australia’s Own, Vital Strength, Crankt, and Uprotein, our products are enjoyed across 24 countries - and we’re just getting started. With 500+ team members worldwide, two manufacturing sites in Australia, and offices in Australia, Singapore, and China, we’re proud to be a leader in plant-based and dairy beverages, sports nutrition, and lactoferrin both locally and globally. Can’t find your perfect role right now? No problem – connect with us to stay in touch for future vacancies. We’d love to hear from you. Co-workers 500+ Turnover $596M