Creative Strategist & UGC Creator Manager

JOB DETAILS Job Title : Creative Strategist & UGC Creator Manager Location : Remote (South America preferred) Reports To : Founder / Marketing Lead Work Shift : Flexible, with overlap preferred during team working hours Working Hours : Part-time to Full-time (based on workload) Job Description: We are seeking a Creative Strategist & UGC Creator Manager to lead the development and execution of performance-driven creative across paid social channels. This role sits at the intersection of creative strategy and creator management. The successful candidate will be responsible for developing ad concepts, briefing creators, managing UGC production, and ensuring a consistent pipeline of high-performing content. The ideal candidate has a strong understanding of direct-response marketing and knows how to translate performance insights into creative direction. They should be comfortable working with creators, guiding content production, and ensuring output aligns with brand voice and campaign goals. We are specifically looking for someone with strong creative instincts and cultural awareness, ideally based in South America, who can bring fresh perspectives and help produce content that feels native, authentic, and engaging. Key Responsibilities: Creative Strategy Develop creative concepts for paid social campaigns based on performance goals Translate marketing objectives into clear creative briefs Identify winning hooks, messaging angles, and content formats Continuously generate new creative ideas based on trends and performance data Work closely with the marketing team to align creative direction with campaign strategy UGC Creator Management Source, onboard, and manage UGC creators Brief creators with clear instructions, references, and expectations Review and provide feedback on creator submissions Ensure content meets brand standards and campaign objectives Maintain a consistent pipeline of creator-generated content Content Direction & Optimization Analyze performance of creative assets and identify areas for improvement Iterate on concepts by testing new hooks, formats, and messaging angles Ensure content is optimized for platforms such as Meta, TikTok, and other social channels Work with editors and designers to refine final outputs when needed Workflow & Production Coordination Manage timelines for content production and delivery Coordinate between creators, editors, and internal stakeholders Maintain organized systems for tracking briefs, submissions, and outputs Ensure consistent content output aligned with campaign needs Qualifications: Required Experience in creative strategy, UGC management, or performance marketing Strong understanding of paid social content (Meta, TikTok, etc.) Experience working with creators or managing UGC production Ability to develop clear, actionable creative briefs Strong communication and feedback skills Ability to manage multiple projects and workflows simultaneously Strong creative instincts and understanding of what makes content engaging Preferred Based in South America or strong familiarity with regional culture and content trends Experience working with DTC or ecommerce brands Experience in direct-response or performance marketing environments Experience analyzing creative performance and iterating based on data Experience working with video editors or creative teams Familiarity with TikTok-first or UGC-driven content strategies