About this role
You'll own the creative behind everything that brings people to WallStreetQuants — organic short-form on TikTok and Instagram, paid social ads on Meta and TikTok, and the strategy that ties it all together. You're not just making content; you're building the system that turns attention into customers. What you'll actually do Own the creative strategy across organic and paid: hooks, angles, formats, narratives, what we test next Write scripts and briefs for short-form video (TikTok, Reels, Shorts) and ad creative Ship volume: we want 30-50 ad creative variations per month and consistent organic output. Iteration is the job. Work closely with our media buyer to read performance data and feed it back into the next round of creative Stay deep in the platforms — trends, formats, what's working for adjacent niches, what the algorithm is rewarding this week What we're looking for A portfolio that shows range: talking-head, voiceover/b-roll, testimonial, meme-edit — not one signature style Comfort talking in performance terms (CTR, CPA, ROAS, hook rate, hold rate) and reading ad account data You've personally shipped hundreds of ad variations, not dozens Strong writing — hooks, scripts, captions. Most creative wins or loses in the first three seconds, and that's writing You understand the full funnel: that ad creative interacts with landing page, offer, and audience, and you ask about all three Nice to have Background or genuine interest in markets, trading, quant finance, or technical subjects — you don't need to be a quant, but you should be able to learn this material fast and not make us cringe You've built or grown your own creator account $48k-78k compensation Full remote, flexible hours, async-first culture Real ownership — you're shaping the channel, not executing someone else's brief