Creative Director - Performance Ad Creative (Meta & Paid Social)

We're looking for a Creative Director to lead ad creative strategy across our campaigns. This is an ongoing role where you'll be responsible for ideating, directing, and overseeing the production of high-performing video and static ad creative — primarily for Meta, with expansion to other platforms. You'll develop creative strategies and ad concepts, come up with fresh angles and hooks — educational content, testimonials, offer-driven ads, problem/solution frameworks, founder stories, and more. You'll direct and oversee video ad production including UGC-style content, talking heads, and mixed-format edits. You'll create briefs, scripts, and storyboards, and you'll be expected to stay on top of what's working across Meta, TikTok, YouTube Shorts, and the broader paid social landscape. This isn't just about making things look good — it's about making things perform. You'll analyze ad results to inform creative iterations, manage the creative pipeline from concept to delivery, and continuously generate new angles for the same offers and audiences. Proven experience as a Creative Director or senior creative strategist in a performance marketing or direct response environment Deep understanding of what makes ads convert on Meta and paid social — not just what looks good, but what drives action Strong portfolio of ad campaigns you've directed, with a focus on video creative Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform Ability to rapidly generate multiple creative angles for the same product or offer Finger on the pulse — you know what's trending, what's working, and what's about to be played out Strong storytelling instincts and a sharp eye for pacing, hooks, and retention in short-form video Experience with creative testing frameworks (hook testing, modular creative, iterative versioning) is a plus Background in copywriting or direct response marketing is a plus Familiarity with creative analytics tools and platform-specific ad metrics (hook rate, hold rate, thumbstop ratio) is a plus Experience working in healthcare, dental, or local service industries is a plus Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.) is a plus Please include examples of ad campaigns you've directed or creative strategies you've developed. We want to see the thinking behind the work — case studies, performance metrics, or creative decks are all welcome. Ongoing, long-term engagement with a team that values creative excellence Real creative ownership — you lead the strategy, not just execute briefs Flexible, remote work — work from anywhere on your own schedule Direct visibility into ad performance so you can see the impact of your work Collaborative environment where good ideas win regardless of where they come from Opportunity to shape the creative direction across multiple brands and verticals as we grow