Creative Director (Maternity Cover)

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!). From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers. About the Role: Contract Type: Fixed-term (Maternity Cover) Duration: 13 months, August 2026 start We are looking for an experienced Creative Director to lead and maintain the creative output of the brand for a 13 month period. This is not a role focused on redefining the brand direction, but on confidently steering and executing an already established vision. Following a recent brand refresh, the focus is on consistency, high-quality execution, and ensuring all creative work lands effectively across channels. You will act as a steady, experienced hand, keeping the creative engine running smoothly while upholding the creative guidelines of the brand. The role would suit someone from an in-house background used to managing the weekly and monthly creative asset production as well as some campaign creative around our peak trading periods- Christmas, Valentine’s Day and Mother’s Day. Responsibilities : Creative Direction & Brand Stewardship Maintain and uphold Freddie’s Flowers’ visual identity and creative direction Ensure consistency and excellence across all brand touchpoints Act as creative guardian of the brand, ensuring all outputs align with established guidelines Team Leadership Lead a creative team spanning design, art direction, photography, video, content and production Provide clear direction, feedback, and support to ensure high-quality output Manage team workflow, prioritisation and delivery Executional Excellence Oversee the delivery of campaigns and day-to-day creative across digital, print, social and email Ensure projects are delivered on time, on brief and to a high standard Take a hands-on approach where needed to guide and refine creative work Help lead on AI integration and toolkits to ensure the team are staying abreast of industry trends and updates Campaign Delivery Work alongside Brand Director to concept seasonal campaign plans Lead the rollout of seasonal campaigns and ongoing brand and marketing projects Collaborate closely with brand and growth teams to ensure creative supports performance goals Optimise and iterate based on results without shifting core brand direction Manage creative budget ensuring campaigns and seasonal creative are delivered within budget Proven experience as a Creative Director or Head of Creative in a brand-led business Strong track record of delivering high-quality creative within established brand systems Experience managing multidisciplinary teams (design, art direction, video, content, production) Highly organised with strong project and workflow management skills Comfortable balancing hands-on creative input with leadership responsibilities Strong understanding of digital channels and print processes Good understanding of creative AI tools Personal Attributes Pragmatic and solutions-focused Detail-oriented with a strong eye for design and execution Calm, reliable and confident in leading through delivery-focused phases Collaborative and clear communicator Comfortable stepping into an existing system and making it work effectively Passion for flowers and any floristry skills a bonus Option to buy extra holiday days Discounted flowers for friends/family WFH (where applicable) Learning and Development Support Cycle to work scheme Employee Assistance Programme Discounted gym membership Cash plan with Medicash Health and wellbeing sessions with The Mind Clinic Team socials and events Please submit your CV and portfolio, along with a short note outlining your interest in the role. Inclusion: Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.