Creative Director

About The Company

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role

We're looking for a Creative Director to lead the creative vision across Cleo — from brand identity and campaign ideas to the performance creative that runs across our paid channels every week.

This is a senior, hands-on leadership role overseeing the creative studio. You'll set the creative standard for everything we make, build and develop a high-performing creative team, and work closely with growth, brand, and product to make sure the work lands. You'll report into the CMO/VP Marketing and be a key voice in shaping how Cleo shows up in the world.

Key Responsibilities

What You'll Own

Brand Creative & Visual Identity

• Define and evolve Cleo's visual identity — making sure it's distinctive, consistent, and built to scale across markets and formats
• Own the creative expression of Cleo's brand personality, including how Roast Mode and other signature product moments come to life visually and tonally
• Build and maintain a creative system that gives the team guardrails without killing creative freedom
  
  

Paid Social & Performance Creative

• Lead the creative strategy for paid social across Meta, TikTok, and beyond — building a fast, high-volume test-and-learn process
• Partner closely with the growth and performance marketing teams to understand what's working, translate insights into creative hypotheses, and iterate quickly
• Balance creative quality with the volume and pace that performance channels demand
  
  

Campaign Ideation & Production

• Lead end-to-end campaign development — from brief to concept to production — ensuring the work is strategically grounded and creatively excellent
• Build a production model that's efficient and scalable, making smart use of in-house resource, agencies, and freelancers
• Bring rigour to the briefing process so creative work is always tethered to a clear objective
  
  

Creative Ops & Workflow

• Design and own the workflows that allow the creative team to operate at pace without sacrificing quality
• Build clear ways of working between creative and its key partners — growth, brand, product, and external agencies
• Track and report on creative output and effectiveness, using data to continuously improve the process
  
  

Experience

What We’re Looking For

• Experience in a creative leadership role, ideally spanning both brand and performance
• Proven track record building and scaling creative functions — you've done this from an early or scrappy stage, not just inherited a mature team
• Deep experience with paid social creative, particularly Meta and TikTok, and an understanding of what makes performance creative work at scale
• Experience managing agencies and production partners, and structuring those relationships for quality and accountability
  
  

Skills & Approach

• A rare combination of creative vision and operational rigour — you can inspire a team and build a workflow in the same week
• Strong strategic instincts — you can read a brief, identify the real opportunity, and push the work to be both original and effective
• Comfortable with data and willing to let performance inform creative decisions without letting it constrain them
• A natural collaborator who can influence across growth, product, and brand without relying on seniority
  
  

Who You Are

• You have a strong, considered point of view on what great creative looks like — and the craft to back it up
• You're energised by building, not just managing — this stage of company excites you
• You can hold a high creative bar while moving at the speed a performance-driven business demands
• You're direct, low-ego, and thrive in an environment where things change fast
  
  

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.
  
  

Why Cleo

• A product with genuine personality and cultural relevance — the creative brief here is actually interesting
• A senior role with real ownership and influence over how the brand grows
• A fast-moving, ambitious team that cares about doing good work
• Competitive salary, equity, and benefits
  
  

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year you spend at Cleo)
• 1 extra day a year to be used for learning and 1 extra day for volunteering
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!
  
  

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice